What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
96 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Performance Enhancing
- Trustworthy
- Enables Productivity
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Auto-Responders
Segmentation
Mobile Optimized
SPAM Compliance
Basic Reporting and Analytics
Email Templates
Contact Database
Sales Intelligence & Conversion Rates
Content Authoring
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Business Value Created
Ease of Implementation
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Ease of IT Administration
Vendor Support
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Klaviyo Reviews
Leah T.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Jan 2024
klaviyo is the solution to manage your emails
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Thanks to the campaign templates that are already up and running, we were able to test each one thoroughly before activating them. By focusing on the right clients, we were able to see things we had previously overlooked.
What is your favorite aspect of this product?
In terms of behavior-based automations, Klaviyo may be the finest option. It helps create accurate consumer profiles and target the right consumers when sending out email or text messages. Not only that, it provides a prognosis for the months and years ahead, as well as the ability to build and test ads beforehand.
What do you dislike most about this product?
Has a plethora of analytics and reporting options, but making them work for your business could be a challenge, so upper management may not be a fan.
What recommendations would you give to someone considering this product?
When it comes to email marketing, automated workflows, and short message service (SMS) expansion, Klaviyo is a fantastic platform. Email campaign creation and scheduling, automatic flow configuration, and dashboard analytics management are all made easier by the platform. There is an abundance of material available to aid with email marketing, such as live seminars from Klaviyo to exchange best practices, resources guides to build new flows, etc. Klaviyo is an excellent tool for making effective use of client data through retargeting and engagement.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Charanjeet S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jan 2024
Excellent Customer Relationship Features
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo is one of the best email campaign tools. I have used Klaviyo integration with Magento 2 and it worked efficiently. I and my clients were completely satisfied with the service and support of the Klaviyo team
What is your favorite aspect of this product?
The best feature of the Klaviyo is that we can design the email templates from it's admin dashboard and we can test them before sending to real customers. Also we can create the email campaigns which we can run to keep customers engaged with our business
What do you dislike most about this product?
Not any negative thoughts for Klaviyo at the moment. I am completely satisfied with this because they also provide spam detection which increases our chances to deliver emails on time and to real customers
What recommendations would you give to someone considering this product?
I will highly recommend this because of a large liat of features. There is everything that you need to run a successful email campaign to increase your business
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Adriana (Adri) L.
- Role: Operations
- Industry: Apparel
- Involvement: Initial Implementation
Submitted Dec 2023
Great product and easy to use.
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Easy to segment and schedule multiple emails. It's very easy to go and edit campaigns as well as welcome and sale series. I appreciate the templates and the ability to make complicated and visually pretty emails or add something designed in Canva in one image.
What is your favorite aspect of this product?
Easy to use with a lot of options. Everything is laid out and simple to find, to make edits. I can design a campaign in minutes and send it to different segments. There are so many options available we are planning time to start implementing things in 2024 because they are available and the time spent creating and sending campaigns has been drastically reduced.
What do you dislike most about this product?
Every once in a while there is a glitch. If you make changes in the template they don't always translate to the mobile version. I once added several different logo sizes and deleted all but the one I wanted to use but all the logos were saved in the mobile version, which I didn't check before I sent the campaign. So now I double check but that has only happened once and is a very small problem.
What recommendations would you give to someone considering this product?
Watch the tutorials, they are helpful.
Pros
- Inspires Innovation
- Respectful
- Includes Product Enhancements
- Helps Innovate
