What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Performance Enhancing
- Trustworthy
- Enables Productivity
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Segmentation
Mobile Optimized
Auto-Responders
SPAM Compliance
Basic Reporting and Analytics
A/B Testing
Contact Database
Content Authoring
Email Templates
Vendor Capability Ratings
Quality of Features
Business Value Created
Ease of Customization
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Vendor Support
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Klaviyo Reviews
Adriana (Adri) L.
- Role: Operations
- Industry: Apparel
- Involvement: Initial Implementation
Submitted Dec 2023
Great product and easy to use.
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Easy to segment and schedule multiple emails. It's very easy to go and edit campaigns as well as welcome and sale series. I appreciate the templates and the ability to make complicated and visually pretty emails or add something designed in Canva in one image.
What is your favorite aspect of this product?
Easy to use with a lot of options. Everything is laid out and simple to find, to make edits. I can design a campaign in minutes and send it to different segments. There are so many options available we are planning time to start implementing things in 2024 because they are available and the time spent creating and sending campaigns has been drastically reduced.
What do you dislike most about this product?
Every once in a while there is a glitch. If you make changes in the template they don't always translate to the mobile version. I once added several different logo sizes and deleted all but the one I wanted to use but all the logos were saved in the mobile version, which I didn't check before I sent the campaign. So now I double check but that has only happened once and is a very small problem.
What recommendations would you give to someone considering this product?
Watch the tutorials, they are helpful.
Pros
- Inspires Innovation
- Respectful
- Includes Product Enhancements
- Helps Innovate
John P.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted Dec 2023
Great platform to work with that provide ROI
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Better integrated UI and easier to design temaplates inhouse or thrid party devs
What is your favorite aspect of this product?
intiutive menus and easy to navigate or use
What do you dislike most about this product?
complexutiy of automation emails
What recommendations would you give to someone considering this product?
its wroth the money and effective for marketing at any levels of business
Pros
- Reliable
- Fair
- Helps Innovate
- Performance Enhancing
Olivia B.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Dec 2023
comprehensive and intuitive platform
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
One of Klaviyo's standout features is its robust email marketing capabilities. The platform allows for seamless segmentation of the customer base, enabling targeted and personalized communication.
What is your favorite aspect of this product?
The drag-and-drop email editor makes crafting visually appealing and responsive emails a breeze, even for those without extensive design experience.
What do you dislike most about this product?
The learning curve and onboarding may be complex for some.
What recommendations would you give to someone considering this product?
Klaviyo is a powerhouse for e-commerce businesses looking to elevate their marketing game. With its user-friendly interface, data-driven approach, and support for omnichannel marketing, Klaviyo has become an indispensable tool in my arsenal.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
