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Klaviyo

Klaviyo

Composite Score
8.7 /10
CX Score
8.9 /10
Klaviyo
8.7 /10

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

Company Details


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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

96 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative
7% Neutral
92% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Enables Productivity
  • Acts with Integrity

Feature Ratings

Average 86

Campaign Management

90

Email Delivery

89

Auto-Responders

87

Segmentation

87

Mobile Optimized

87

SPAM Compliance

85

Basic Reporting and Analytics

84

Email Templates

84

Contact Database

84

Sales Intelligence & Conversion Rates

84

Content Authoring

84

Vendor Capability Ratings

Average 83

Quality of Features

87

Ease of Data Integration

86

Business Value Created

85

Ease of Implementation

85

Ease of Customization

85

Breadth of Features

84

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

83

Usability and Intuitiveness

82

Ease of IT Administration

81

Vendor Support

77

Klaviyo Reviews

Marissa I.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

"Excellent for both big and small enterprises"

Likeliness to Recommend

8 /10

What differentiates Klaviyo from other similar products?

I like this program above others for its low cost and also for its integration with shopify

What is your favorite aspect of this product?

You can rely on Klaviyo for your email marketing. It excels at what it does because it is the greatest. If, like us, you believe that email marketing is a critical component of your overall marketing strategy, then Klaviyo is the solution for you. Every step of your email marketing journey is made easier by this software, and the results are clear to see.

What do you dislike most about this product?

As they said in the beginning, I am unable to find any benefit from their services. After you've entered the building, there's no aid to be had. The first few times we attempted to use it, we had a lot of troubles and it took us a long time to get a response from the company. If you're a total newcomer to this platform, this is a major problem. Keep an eye on the cost. You don't matter how much money you have, no matter how large or successful your business is. If you believe you'll be able to receive their services for a low price, you're incorrect.

What recommendations would you give to someone considering this product?

The function of money is critical. If you look at the larger picture, the cost of this platform is justified in the long run. As a result of paying for high-quality services, businesses may better pass on their knowledge to future generations and attract new customers. So go for it and don't think twice about it.

Pros

  • Unique Features
  • Efficient Service
  • Effective Service
  • Inspires Innovation

Oumarou S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

Very good tool

Likeliness to Recommend

8 /10

What differentiates Klaviyo from other similar products?

It’s more efficient, intuitive and easy to use

What is your favorite aspect of this product?

The ease of use and the performance

What do you dislike most about this product?

Pricing and customer support

What recommendations would you give to someone considering this product?

It with the money

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

Mike O.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Klaviyo is the best software.

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Klaviyo offers very nice live sessions on their web site to walk you thru anything you may need help on, but even the platform itself lays out analytics and useful tips. It’ nice to possess email and SMS in one place from a promoting perspective. Klaviyo is continually adding new helpful options with benchmarks, analytics, design, etcetera and their support team is usually there to help!

What is your favorite aspect of this product?

Klaviyo does an excellent job of integrating email + sms along for email flows. We’ve seen a rise in sales for our shoppers since being able to automatize flows with a combination of the two. I additionally love all of the segmentation choices for the list. Any segment you’ll be able to dream up is possible to form in Klaviyo!

What do you dislike most about this product?

Sometimes there’s the occasional glitch, that makes me lose my progress in an email model or lose information for the analytics. It is frustrating to start out over or be missing bits and pieces. With SMS, it can be difficult to decipher the desired elements to SMS are, and there is continually the worry that you’re doing something wrong – particularly for us as we’ve each US-based lists and UK/rest of world.

What recommendations would you give to someone considering this product?

If you’re searching for an eCommerce email marketing platform that will integrate tightly with your store thus you can dynamically pull products into your emails and produce automatic flows that embody email and SMS this is often the platform for you. On prime of that Klaviyo has the simplest email segmentation choices I’ve ever seen from an eCommerce platform.

Pros

  • Helps Innovate
  • Unique Features
  • Caring
  • Generous Negotitation

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