What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
96 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Performance Enhancing
- Trustworthy
- Enables Productivity
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Auto-Responders
Segmentation
Mobile Optimized
SPAM Compliance
Basic Reporting and Analytics
Email Templates
Contact Database
Sales Intelligence & Conversion Rates
Content Authoring
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Business Value Created
Ease of Implementation
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Ease of IT Administration
Vendor Support
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Klaviyo Reviews
Christopher W.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Sep 2022
"Best Email Marketing Platform!
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
When compared to similar programs, this one stands out due to the ease with which it can be integrated into so many other environments. It's simple to employ, and the segmentation features are excellent.
What is your favorite aspect of this product?
Klaviyo greatly simplifies email marketing. They always have the most cutting-edge integrations available. Analytics is a potent tool. I have not discovered any other email marketing tool that is as robust and user-friendly as this one.
What do you dislike most about this product?
Certainly, the database's search feature can be enhanced. Currently, the only option to search particular subscriber properties (such as company, country, etc.) is to establish segments. A superior search filter option would be of great use.
What recommendations would you give to someone considering this product?
The application is user-friendly and comes equipped with a variety of professional email layouts, therefore I would suggest using it.
Pros
- Trustworthy
- Unique Features
- Efficient Service
- Effective Service
Denis S.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Sep 2022
"The best email marketing platform!
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo stands out from the competition because of how well it works with so many various programs. In addition to being a breeze to use, the segmentation features are excellent.
What is your favorite aspect of this product?
Compared to MailChimp and SendinBlue, Klaviyo is far and by the superior email service. The easiest to work with are the automations, tags, and templates. Blocks improves the visual appeal of emails without adding unnecessary complexity. With Klaviyo, we can easily create email campaigns and automation flows for our diverse consumer base, and we also benefit from its straightforward UI. Signup forms are also of a high quality.
What do you dislike most about this product?
To alter the color of bullet points, for instance, you must go to the separate Styles panel rather than the block editor. If you want to be confident that your campaign is being sent out as you meant it to be, you should check it over twice before sending it.
What recommendations would you give to someone considering this product?
I recommend Klaviyo because its email marketing analytics are the best I've seen so far.
Pros
- Unique Features
- Efficient Service
- Effective Service
- Saves Time
Tracy M.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Aug 2022
The best email UX out there
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
The Klaviyo UX can't be beat. From flows to segmentations, it allows the easiest top-level views along with very simple use/implementation.
What is your favorite aspect of this product?
Ease of use and integration with so many platforms
What do you dislike most about this product?
There is a lot of "pre-work" done on Klaviyo's part for the flows, but they can still be confusing until you are very well versed in building them out.
What recommendations would you give to someone considering this product?
Put in the time to set it up initially vs. building it out gradually over time
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
