What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Arthur F.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
All-in-one solution for digital marketing
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The most influential feature of HubSpot is it’s all-roundedness. It is very helpful especially for small scale businesses. The price is worth paying for the features that it has to offer. More content can be conveyed to a larger audience which was previously difficult.
What is your favorite aspect of this product?
Automation carries more than half of the work load. Customer support service is just awesome. Chat support is specifically very helpful. By inserting links, images (screenshots for example) problems can be addressed very quickly and efficiently.
What do you dislike most about this product?
HubSpot has so much to offer that I hardly have any complaints. Only if it was possible to personalize the rules for managing the duplicate contacts. At times, some features may not seem to be useful to upgrade them.
What recommendations would you give to someone considering this product?
HubSpot academy aids a lot in learning automation related to marketing. Workflows are pretty simple to use and easy to understand. HubSpot is a definite tool to be used for converting a contact into sales opportunity. A 5/5 recommendation.
Pros
- Helps Innovate
- Unique Features
- Efficient Service
- Effective Service
Michael G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Feb 2022
Worth the price for growing businesses.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The fact it is both a great sales AND marketing tool in one, meaning data between these two can be centralized. Reporting is therefore more reliable and consistent between these two teams.
What is your favorite aspect of this product?
The workflows and how easy it is to build these out.
What do you dislike most about this product?
There's a lot to do when it comes to implementation. Also, no contact tags feature is hard to get my head around at first after using tools like MailChimp and ActiveCampaign in the past (where tags are used a lot).
What recommendations would you give to someone considering this product?
Be ready for a busy period getting things implemented at first
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Unique Features
Miranda M.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Great training
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Easy to navigate, also has sales functions
What is your favorite aspect of this product?
User friendly, learning focused
What do you dislike most about this product?
Oversimplified
What recommendations would you give to someone considering this product?
Use in group setting
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Efficient Service
