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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

83

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Eric P.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

We think it's a fantastic advertising tool.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot Marketing Hub, with its many useful features in an one location, is a good choice for companies of any size. The currently offered package provides excellent value for the money, but its set of included functions is very restricted. If your business expands and your marketing requirements become more complex, you may find that you need to switch to the premium plan. The professional package is a terrific way to take use of its smarts and automation features, which may help you save both time and money.

What is your favorite aspect of this product?

A small team may accomplish the task of a much bigger one by using the professional product, which is a wonderful deal considering all of the features it offers. Always learning from customers' feedback, product development never stops. We've always been included in beta tests for new features, and our feedback has always been used to make the product better practically immediately. I really like it a lot!

What do you dislike most about this product?

One major drawback is that the capabilities available in the package for smaller organizations are more restricted. As soon as you realize you need access to more complex capabilities, you will upgrade from the affordable but limited starting plan to the more comprehensive but pricey professional package. For startups without the capital to immediately purchase the professional package, this might come as a rude awakening.

What recommendations would you give to someone considering this product?

With so many options available on Hubspot's marketing platform, it might be challenging to make the most of the platform's many useful tools. Yet, in my opinion, you have nothing to lose by trying, especially because you may improve your business to its fullest potential at no additional cost. I think it would be a great assistance to small businesses if Hubspot included some of the premium capabilities in their free basic plan.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Rayna G.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

"Good program with great features."

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

As compared to other products, this one stands out due to the speed and quality of its customer service. As time goes on, they update it with new functions.

What is your favorite aspect of this product?

The tools I use the most are the landing pages, forms, custom reporting, and email automation that are all connected with our CRM. Search engine optimization is already helpful, but CMS hub makes it even more so.

What do you dislike most about this product?

Without spending money on a premium theme or hiring a developer, the customization options for landing pages are very constrained. Though it has a wide variety of useful features, some of the more specialized tools available elsewhere may be preferable.

What recommendations would you give to someone considering this product?

In comparison to other automation platforms, this one is simpler to adopt and can be up and running in a matter of weeks, which is why I recommend it.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Unique Features

Kristen P.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Made Us a More Efficient Team!

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

The ability to have everything in one place has certainly contributed to the increased productivity and efficiency of our marketing team. We can create automated workflows for customer onboarding and software licensure distribution, assess the success of email campaigns and landing pages, build forms for lead capture, and more. We can also build dashboards to combine data and get a bird's eye view of the success of omnichannel campaigns.

What is your favorite aspect of this product?

When building forms, there is a library of contact fields provided that were used in other lead-gathering activities. The forms sync with our customer database, which is updated with current information at the same time a form for an event or other marketing activity is submitted. In addition, the contact fields can be easily dropped into place and customized, if needed. So, building and publishing a form is quite a quick process.

What do you dislike most about this product?

The platform does require some training, and our team is mostly learning on our own and independently. I wish there was a video onboarding journey or other material to help us get established quickly. However, their technical support team is unmatched. They are really the kindest team that we've worked with, and their support will work with you to solve issues together.

What recommendations would you give to someone considering this product?

When establishing Hubspot with your team, be prepared to learn constantly. There is so much that can be done with this platform that the sky is the limit for campaign management and connecting with their support team with any questions is the best way to understand each caveat of this platform (especially with workflow triggers!).

Pros

  • Enables Productivity
  • Respectful
  • Continually Improving Product
  • Trustworthy

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