What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Eric P.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
We think it's a fantastic advertising tool.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot Marketing Hub, with its many useful features in an one location, is a good choice for companies of any size. The currently offered package provides excellent value for the money, but its set of included functions is very restricted. If your business expands and your marketing requirements become more complex, you may find that you need to switch to the premium plan. The professional package is a terrific way to take use of its smarts and automation features, which may help you save both time and money.
What is your favorite aspect of this product?
A small team may accomplish the task of a much bigger one by using the professional product, which is a wonderful deal considering all of the features it offers. Always learning from customers' feedback, product development never stops. We've always been included in beta tests for new features, and our feedback has always been used to make the product better practically immediately. I really like it a lot!
What do you dislike most about this product?
One major drawback is that the capabilities available in the package for smaller organizations are more restricted. As soon as you realize you need access to more complex capabilities, you will upgrade from the affordable but limited starting plan to the more comprehensive but pricey professional package. For startups without the capital to immediately purchase the professional package, this might come as a rude awakening.
What recommendations would you give to someone considering this product?
With so many options available on Hubspot's marketing platform, it might be challenging to make the most of the platform's many useful tools. Yet, in my opinion, you have nothing to lose by trying, especially because you may improve your business to its fullest potential at no additional cost. I think it would be a great assistance to small businesses if Hubspot included some of the premium capabilities in their free basic plan.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Rayna G.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Feb 2023
"Good program with great features."
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
As compared to other products, this one stands out due to the speed and quality of its customer service. As time goes on, they update it with new functions.
What is your favorite aspect of this product?
The tools I use the most are the landing pages, forms, custom reporting, and email automation that are all connected with our CRM. Search engine optimization is already helpful, but CMS hub makes it even more so.
What do you dislike most about this product?
Without spending money on a premium theme or hiring a developer, the customization options for landing pages are very constrained. Though it has a wide variety of useful features, some of the more specialized tools available elsewhere may be preferable.
What recommendations would you give to someone considering this product?
In comparison to other automation platforms, this one is simpler to adopt and can be up and running in a matter of weeks, which is why I recommend it.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Unique Features
Kristen P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
Made Us a More Efficient Team!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The ability to have everything in one place has certainly contributed to the increased productivity and efficiency of our marketing team. We can create automated workflows for customer onboarding and software licensure distribution, assess the success of email campaigns and landing pages, build forms for lead capture, and more. We can also build dashboards to combine data and get a bird's eye view of the success of omnichannel campaigns.
What is your favorite aspect of this product?
When building forms, there is a library of contact fields provided that were used in other lead-gathering activities. The forms sync with our customer database, which is updated with current information at the same time a form for an event or other marketing activity is submitted. In addition, the contact fields can be easily dropped into place and customized, if needed. So, building and publishing a form is quite a quick process.
What do you dislike most about this product?
The platform does require some training, and our team is mostly learning on our own and independently. I wish there was a video onboarding journey or other material to help us get established quickly. However, their technical support team is unmatched. They are really the kindest team that we've worked with, and their support will work with you to solve issues together.
What recommendations would you give to someone considering this product?
When establishing Hubspot with your team, be prepared to learn constantly. There is so much that can be done with this platform that the sky is the limit for campaign management and connecting with their support team with any questions is the best way to understand each caveat of this platform (especially with workflow triggers!).
Pros
- Enables Productivity
- Respectful
- Continually Improving Product
- Trustworthy