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Hotjar

Hotjar

8.6 /10
Category
Hotjar
8.6 /10

What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details


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Awards & Recognition

Hotjar won the following awards in the Website Analytics category

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Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

91 Likeliness to Recommend

1
Since last award

96 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

0% Negative
8% Neutral
92% Positive

Pros

  • Transparent
  • Performance Enhancing
  • Inspires Innovation
  • Helps Innovate

Feature Ratings

Average 89

Conversion Analysis

92

Data Visualization

91

Customer Journey Modelling

91

Social Media Analytics

90

Customer Value Analysis

88

Device and Browser Analytics

88

Search Engine Optimization

86

Audience Segmentation

84

Paid Search Integration

82

API Framework

82

Audience Demographics

82

Vendor Capability Ratings

Average 86

Quality of Features

90

Ease of IT Administration

89

Vendor Support

89

Business Value Created

87

Product Strategy and Rate of Improvement

87

Ease of Implementation

87

Usability and Intuitiveness

86

Availability and Quality of Training

86

Breadth of Features

86

Ease of Data Integration

85

Ease of Customization

82

Hotjar Reviews

Ruben Aaron C.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

The best UX analytics tool

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

Great data visualization

What is your favorite aspect of this product?

The user heatmaps are very useful.

What do you dislike most about this product?

The autoplay features of the recording.

What recommendations would you give to someone considering this product?

It's super easy to integrate.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

Rubia S.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

Hotjar is incredible!

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

I never used any other product that it's similar, but I know that the global team compared all products and decided to go with Hotjar.

What is your favorite aspect of this product?

The usability, because it's really easy to use, and their continuous improvement.

What do you dislike most about this product?

There's nothing that I dislike... I would only like to have a better way to segment users, for example: with a CSV file

What recommendations would you give to someone considering this product?

You should really consider Hotjar to your product! You'll have great insights, and you'll be able to improve usability for your users in your own product.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Edmir F.

  • Role: Information Technology
  • Industry: Electronics
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

Efficient and Perfect for Designers

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

I used Google Analytics, but there I could only check dry information and data. Here, the difference is - I follow my users and with my empathy, I break down their pain points and solve potential problems.

What is your favorite aspect of this product?

Tracking users in various ways, I can sense every click they make, even mouse movements across the screen. This is very important for us - designers.

What do you dislike most about this product?

So far, I haven't had any problems, as I am almost a new user.

What recommendations would you give to someone considering this product?

With the simplicity of this tool, it offers easy and intuitive user tracking.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Unique Features
  • Saves Time

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