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Hotjar Logo Award Winner Product Badge
Hotjar

Hotjar

Composite Score
8.6 /10
CX Score
8.7 /10
Category
Hotjar
8.6 /10

What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details


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Awards & Recognition

Hotjar won the following awards in the Website Analytics category

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Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

96 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

0% Negative
8% Neutral
92% Positive

Pros

  • Transparent
  • Performance Enhancing
  • Inspires Innovation
  • Helps Innovate

Feature Ratings

Average 89

Conversion Analysis

92

Data Visualization

91

Customer Journey Modelling

91

Social Media Analytics

90

Customer Value Analysis

88

Device and Browser Analytics

88

Search Engine Optimization

86

Audience Segmentation

84

Paid Search Integration

82

API Framework

82

Audience Demographics

82

Vendor Capability Ratings

Average 86

Quality of Features

90

Ease of IT Administration

89

Vendor Support

89

Business Value Created

87

Product Strategy and Rate of Improvement

87

Ease of Implementation

87

Usability and Intuitiveness

86

Availability and Quality of Training

86

Breadth of Features

86

Ease of Data Integration

85

Ease of Customization

82

Hotjar Reviews

Williams Z.

  • Role: Information Technology
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2021

Confident and Diverse Analytical Software

Likeliness to Recommend

9 /10

What differentiates Hotjar from other similar products?

Hotjar Heatmaps learns the information or the specific details of customers, hence, giving us an elaborate clients segmentation, demographics, and trends or aspirations. Furthermore, Hotjar Heatmaps creates a platform where people can speak out to their specific companies, and probably work on perfecting their services.

What is your favorite aspect of this product?

Hotjar Heatmaps is a sharp, and detailed application, which provides a report that is reliable, comprehensive, and easy to use in making standard decisions. The training regarding the working of the program is another benefit that users of Hotjar Heatmaps find.

What do you dislike most about this product?

When Hotjar Heatmaps is with an IT technician or specialist, there is no challenge, more so in how it operates. Eventually, for new users, in this case, without the IT background, the product may cause problems, and if a special guide is issued to them, it would be remarkable.

What recommendations would you give to someone considering this product?

Hotjar Heatmaps is the web analytical tool that has digital means and strategies. Also, Hotjar Heatmaps never fails, and therefore, every traffic get marked. Conduct SEO and paid search for your business through the help of Hotjar Heatmaps.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Unique Features

Zsolt M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2021

Fantastic analytics tools to analyze traffic data

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

Lot of features, like collect also feedback on the website and create surveys.

What is your favorite aspect of this product?

Recording videos about the visitors on the website and draw a conclusion. I like also very much the heatmaps.

What do you dislike most about this product?

I don't have any problem.

What recommendations would you give to someone considering this product?

Very useful tool for figure out what the visitors do on the website. Which things can stop the visitors on the website etc...

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Benjamin-Leon K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2021

Fantastic tool for user experience designers

Likeliness to Recommend

9 /10

What differentiates Hotjar from other similar products?

Hotjar is one of the best tools when it comes to research on peoples behavior on websites that you've created. You can track data and mouse movement of the user and analyze their behavior on your site. For eCommerce this is a big win.

What is your favorite aspect of this product?

My favorite aspect is that hotjar allows you to track and analyze human behavior on your website. The captured videos of users mouse movement makes it more interesting to understand the users behavior.

What do you dislike most about this product?

I don't like the way of implementation. I think it can be better in terms of integration with eCommerce platforms or content management plugins.

What recommendations would you give to someone considering this product?

I would recommend every data analyst or experience designer hotjar for analyzing data and push up your conversion rate to the max.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Inspires Innovation

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