What is Copy.ai?
Copy.ai is a solution for enterprise marketing teams looking to improve their go-to-market strategy and streamline their content creation process. With Copy.ai, teams can quickly generate targeted sales copy that speaks directly to the pain points and needs of specific customer segments, helping them to more effectively engage with potential customers and close more deals. Additionally, our platform can be used to generate content that helps to establish thought leadership and build trust with potential customers, which can also help to improve the effectiveness of the team's GTM approach.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
81 Likeliness to Recommend
86 Plan to Renew
79 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 75%
- Negotiation and Contract:
- 69%
- Conflict Resolution:
- 81%
- Strategy & Innovation:
- 70%
- Service Experience:
- 77%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+74 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Copy.ai?
Pros
- Respectful
- Fair
- Transparent
- Unique Features
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Integration
Content Summarization
Customization
Translation
Content Editor
Image and Video Generation
Data Analysis
Artificial Intelligence and Natural Language Processing
Data Protection and Security
Grammar and Spellcheck
Search Engine Optimization
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
Ease of Customization
Breadth of Features
Usability and Intuitiveness
Quality of Features
Availability and Quality of Training
Ease of Data Integration
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Copy.ai Reviews
Giuseppe D.
- Role: Operations
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Jun 2025
Good but not very good
Likeliness to Recommend
What differentiates Copy.ai from other similar products?
Some functions are very technical to implement, so for an intermediate and all-encompassing use it is better to use other tools
What is your favorite aspect of this product?
The possibility of being able to use different LLM models
What do you dislike most about this product?
Simpler workflows can be easily replaced with a custom prompt
What recommendations would you give to someone considering this product?
If you are looking for something that does everything decently or is also useful in data analysis and reporting, it is better to look elsewhere.
Pros
- Enables Productivity
- Trustworthy
- Efficient Service
- Saves Time
Cons
- Inhibits Innovation
- Slower Product Innovation
- Less Reliable
Fabio P.
- Role: Information Technology
- Industry: Telecommunications
- Involvement: IT Leader or Manager
Submitted Jun 2025
Likeliness to Recommend
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
Opeyemi O.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jun 2025
Copy ai, a comprehensive tool for marketers
Likeliness to Recommend
What differentiates Copy.ai from other similar products?
It is unique because it offers a very large collaboration features, then you can also switch between language model unlike Frase . Lastly it has a unique SEO optimization features that is good for marketers who are just starting with SEO.
What is your favorite aspect of this product?
Since I am a content marketer I love the SEO features, like the meta description writer, topic writer, blog writer and content planner.
What do you dislike most about this product?
I think the software can improve on its SEO features. The software can be improved to help with competitor analysis which will help me identify opportunities to outrank my competition. They can improve their software to analyze search intent. Frase (one of copy ai competitor) has a robust content planning feature. Their software can analyze search result of any given search term very quickly breaking them into H1 H2 and H3. This is a very good feature for content writers. Copy ai can do something similar.
What recommendations would you give to someone considering this product?
It's a very good product that won't burn a hole in your pocket. If you are a content writer, social media manager, SEO specialist, this tool can start has your starting point.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
