
What is Canto Platform?
One platform, endless possibilities. Discover the single source of truth for your organization’s entire content lifecycle.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
Up
3
Since last award
94 Plan to Renew
Up
1
Since last award
79 Satisfaction of Cost Relative to Value
Up
4
Since last award
Emotional Footprint Overview
- Product Experience:
- 91%
- Negotiation and Contract:
- 88%
- Conflict Resolution:
- 93%
- Strategy & Innovation:
- 89%
- Service Experience:
- 91%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Canto Platform?
Pros
- Acts with Integrity
- Reliable
- Trustworthy
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Digital Asset Sharing
Digital Asset Findability
Permissions and Access Right Management
Manage / Administration of Metadata
Workflow and Approval Management
Version Management
Cloud Offering
Collaboration
Content Capture
Intelligent Indexing
In System Content Views
Vendor Capability Ratings
Usability and Intuitiveness
Vendor Support
Ease of Implementation
Business Value Created
Ease of Data Integration
Ease of IT Administration
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Customization
Quality of Features
Canto Platform Reviews

Nivedita M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
A short summary of Canto
Likeliness to Recommend
What differentiates Canto Platform from other similar products?
Canto has a user friendly interface , has clean and intuitive UI. It offers powerful visual search capabilities, including AI powered auto tagging and facial recognition.It also excels in internal as well as external collaboration.
What is your favorite aspect of this product?
It makes the work easy like to organise, locate and share digital assets even in large libraries with thousands of files.features like smart tags , facial recognition etc make the work easy.
What do you dislike most about this product?
It has limited workflow automation compared to others. It integrates with third party tools that are somewhat restricted and may require workarounds and manual process.
What recommendations would you give to someone considering this product?
Firstly you have to identify what we really need for , you should also take advantage of the free trial and to get the most out of it you can build a clear tagging and folder structure from the start.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity

Otilde R.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2024
Crafting Brand-Consistent Campaigns
Likeliness to Recommend
What differentiates Canto Platform from other similar products?
The built-in security feature that allowed us to set expiration dates for certain assets was our most appreciated aspect. The tool also helped us deal with time-sensitive campaign materials as the assets were automatically archived thus avoiding the chance of their misuse in the future.
What is your favorite aspect of this product?
Sharing functions on the application ensured that our work with outsourcing agencies was made more manageable and efficient. As article writers, we could temporarily provide to our partner's clear and direct resources without exposing the whole of our company's assets to some security issues.
What do you dislike most about this product?
We did have some problems working together to pick the assets on the site. We generally used other communication tools to debate and make a decision on the final image choice that will sometimes cause confusion.
What recommendations would you give to someone considering this product?
Image Relay greatly impacted the execution of our campaign. The seamless mechanism between our on-site team and our partners allowed us to save time and have a well-structured campaign.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy

Gisel B.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2024
Evaluating Teamwork and Image Relay Performance
Likeliness to Recommend
What differentiates Canto Platform from other similar products?
One of the main benefits I saw when using this software is the ability to directly publish and schedule posts to the most important social media platforms. Its version control and collaboration capabilities guarantee that teams can work on visuals lean and clean in one place without the prospects of duplication. The ability to share general collections of images with external partners or to get simple approvals from management has helped us shorten the content creation cycle.
What is your favorite aspect of this product?
There has been a substantial improvement when it comes to synchronizing with the social media management software that we use. The ability to run a search, choose, and directly schedule visuals for multiple media channels without having to jump from one platform to the other has boosted our productivity so much. This has not only saved time, but also the endeavor of making mistakes, which are frequent when using different tools.
What do you dislike most about this product?
The support of the videos is quite functional, with the major features missing from the platform for the management of videos available on the platform.
What recommendations would you give to someone considering this product?
Implementing the Image Relay has been a game changer when it comes to our social media content. It also has the most effective organizational hierarchy that has helped in turning what was a disorganized mess of visual assets into a well-oiled machine. Searching for a perfect image for an article is something that now takes only several seconds rather than minutes, which I think is great when it comes to content creation. It also helps that the interactivity that enables one’s team through the collaboration features offered by the two applications has improved efficiency.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Efficient Service