What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
90 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Campaign Execution
Social Post Archival
Dashboards and Visualization
Social Response Management
Social Asset Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Buffer Reviews
Mohit K.
- Role: Finance
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2021
Manage social networks quickly and effectively in
Likeliness to Recommend
What differentiates Buffer from other similar products?
We use Buffer for efficient social media marketing management. We can know who is interacting and schedule our posts at strategic times. We are delighted to have a plan focused on developing online and digital marketing; it has helped us achieve significant post coverage and great success in scheduling content on any social network. We have been able to get new leads thanks to Buffer.
What is your favorite aspect of this product?
Buffer allows me to maintain straightforward and efficient social media management. I can analyze my posts as it helps me perceive statistics of how many people manage to view my content. I have been able to customize it to my liking; the interface is very original.
What do you dislike most about this product?
They should add integrations with practical software such as calendar organization or task management; it would be a good synchronization.
What recommendations would you give to someone considering this product?
Buffer is perfect; it works excellently. It syncs well with your social media accounts, and social media is a necessary addition to any business. This program allows you to make the most of it to achieve the reach of your posts, which is very suitable for promoting your products or services.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2021
Synchronizing social networks with Buffer
Likeliness to Recommend
Pros
- Continually Improving Product
- Trustworthy
- Unique Features
- Efficient Service
Deepanshu C.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2021
Buffer is great for social media management! Easy
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer is a tool employed by our digital marketing team. Over the years, counting on the ebb and flow of our client’s needs, we've used Buffer to plan and schedule social media posts. When we manage social for several clients, it becomes a way more necessary tool. However, once we only have a couple of running social, we've found it easier to post on the fly and work outside of buffer.
What is your favorite aspect of this product?
Plan and cross post social ideas across multiple platforms Schedule content to release in advance Change preview text and images on platforms — especially Facebook
What do you dislike most about this product?
It would be nice if the content calendar planning was more in depth Better collaboration for approvals and feedback AI insights and reporting
What recommendations would you give to someone considering this product?
Buffer is great if you have lots of clients and post on multiple platforms. Especially if you want to schedule posts in advance or to release at specific times. It might not be the best tool of you want robust calendar planning with approvals, AI insights, etc. It also might not be the best tool if you only manage social for one or two clients.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
