What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
90 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Campaign Execution
Social Post Archival
Dashboards and Visualization
Social Response Management
Social Asset Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Buffer Reviews
Lauren R.
- Role: Sales Marketing
- Industry: Utilities
- Involvement: End User of Application
Submitted Apr 2022
"Schedule & Track Social Media Insights"
Likeliness to Recommend
What differentiates Buffer from other similar products?
it is a very easy program to manage and also the price is lower.
What is your favorite aspect of this product?
My favorite feature of Buffer is the ability to monitor our social media success in real time across a variety of platforms. In terms of analyzing the effect of our marketing initiatives and showing areas of strength and weakness in how we engage consumers on all social media platforms where we have a presence, the aforementioned is very vital to my organization.
What do you dislike most about this product?
Tik-tok and Snapchat, two current social networking networks that Buffer didn't previously support, are now supported. Now, we're reaping the advantages of modern social media platforms, such as those stated above, in our efforts to interact with the younger generation.
What recommendations would you give to someone considering this product?
Yes, buffer is a useful tool for posting to many social media networks at once and scheduling posts for the future.
Pros
- Helps Innovate
- Trustworthy
- Unique Features
- Efficient Service
Mira R.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Apr 2022
Intuitive and easy to use
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer is one of the few platforms that also posts to LinkedIn as well as Instagram and Facebook. It now has a draft option, which is very handy.
What is your favorite aspect of this product?
Ability to schedule posts on LinkedIn.
What do you dislike most about this product?
Sometimes videos don't play correctly on LinkedIn.
What recommendations would you give to someone considering this product?
If you'd like to be able to schedule posts on LinkedIn, Buffer is a great tool. Easy to use. Continuously developing and improving. The free version offers great functionality and the paid options are reasonably priced.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Kara B.
- Role: Industry Specific Role
- Industry: Consulting
- Involvement: End User of Application
Submitted Apr 2022
Good product, but HootSuite is better imo
Likeliness to Recommend
What differentiates Buffer from other similar products?
It's pretty similar to other social media management platforms
What is your favorite aspect of this product?
All social media management platforms I've tried have been pretty easy to use, and it's no different with Buffer
What do you dislike most about this product?
It's not HootSuite
What recommendations would you give to someone considering this product?
Try HootSuite instead!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
