What is Amplitude Analytics?
Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAmplitude Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Amplitude Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
100 Plan to Renew
94 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Amplitude Analytics?
Pros
- Performance Enhancing
- Trustworthy
- Respectful
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Paid Search Integration
Audience Segmentation
Search Engine Optimization
Customer Value Analysis
Audience Demographics
Data Visualization
Customer Journey Modelling
Social Media Analytics
Conversion Analysis
API Framework
Device and Browser Analytics
Vendor Capability Ratings
Ease of Implementation
Product Strategy and Rate of Improvement
Business Value Created
Quality of Features
Breadth of Features
Ease of IT Administration
Vendor Support
Usability and Intuitiveness
Availability and Quality of Training
Ease of Data Integration
Ease of Customization
Also Featured in...
Amplitude Analytics Reviews
- Role: Information Technology
- Industry: Retail
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2021
Easy to use, self serve, and insightful
Likeliness to Recommend
Pros
- Efficient Service
- Effective Service
- Caring
- Saves Time
Ben B.
- Role: Consultant
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Sep 2021
Fantastic higher order analytics product
Likeliness to Recommend
What differentiates Amplitude Analytics from other similar products?
Amplitude is a fantastic product that truly allows you to answer the questions that are needed to take action. With Amplitude I can quickly create and view conversion funnels slice and dice by customer segments and get to conclusions. That's where most analytics platforms end, but with Amplitude I can create cohorts and do further analysis to get to the "Why", not just the "What". From there, you can visualize and report of course, but also go another step further and activate marketing against those cohorts. Suddenly the executive level objective of finding the right signal to take the right action is possible. I love working with Ampl.
What is your favorite aspect of this product?
Working with the higher order questions it answers. The why and the causality (rather than just the correlative) reports that bake in the data science and the statistics right in the platform
What do you dislike most about this product?
It takes a thoughtful taxonomy to get all the events and properties structured the right way. Don't just turn it on and give everyone the keys, the power comes from using the right taxonomy and using some of the governance features to keep the data clean and usable
What recommendations would you give to someone considering this product?
Real-time, event driven, customer focused tool. This isn't just for analyzing a website or content, this is very customer-centric behavioral analysis based.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Gabrielle P.
- Role: Information Technology
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Sep 2021
Easy to use for user experience analysis
Likeliness to Recommend
What differentiates Amplitude Analytics from other similar products?
There is no delay in receiving data, no data sampling and the funnel visualization is very good, the conversion tool (Funnel) is one of the best I've seen on the market and the event implementation is really smart, so we don't have to create 1000 events for the same feature.
What is your favorite aspect of this product?
My favorite aspect of this product is the real time data.
What do you dislike most about this product?
What I dislike the most is the part of dashboard/data visualization
What recommendations would you give to someone considering this product?
Besides the lack of improvement on the dashboard tool, amplitude is the best for event analysis/user experience analysis. It's so much easier to learn and use than the rest of the tools that I already use in the pass.
Pros
- Reliable
- Efficient Service
- Respectful
- Security Protects
