This comprehensive marketing competency library will help you select and develop your technical marketing competencies.

To fully leverage this tool, be sure to:

  • Use competencies that align with key behaviors expected to be demonstrated by employees.
  • Modify competencies titles/descriptions/proficiency levels to match organizational values and are easily recognizable by employees.
  • Use in conjunction with core and leadership competencies.

By establishing strong technical marketing competencies, your organization can create a common language across your department to support HR initiatives. In order to develop a comprehensive competency framework, use these competencies in conjunction with core and leadership competencies.


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