Leadership Brand Participant Handbook

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Complement training content during the session and keep concepts top of mind after training as managers adjust to using the behaviors learned. The Leadership Brand Participant Handbook helps participants:

  • Understand what a leadership brand is and its purpose.
  • Conduct a brand value assessment.
  • Determine their competencies and differentiators.
  • Craft and launch their brand statement.

Distribute this handout to managers as a quick resource with all relevant training content.

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