The EVP and Employer Brand Promotion Plan tool outlines your internal, external, and global marketing strategies, including:

  • Purpose
  • Medium
  • Expected outcome
  • The target audience
  • Key differentiators
  • Delivery date
  • Feedback mechanism
  • Status

Use the EVP and Employer Brand Promotion Plan with the Develop a Strong EVP to Attract Top Talent blueprint in order to create a comprehensive promotion plan in partnership with the marketing department.

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