Signature 2022 Conference
The must-attend conference for HR leaders where insights and practical advice are brought to life.

Craft an Internal Communications Strategy

Choose communications empowerment over ownership to enable organizational strategy.

Onsite Workshop

An immature or non-existent internal communications strategy causes:

  • Wasted time and effort in failed communications attempts.
  • Poor and incongruent distribution of information.
  • Disengagement and confusion from messaging.

A formalized internal communications strategy results in:

  • Defined target audience groups to target messaging.
  • Communications goals and metrics to measure effectiveness.
  • Defined communication mediums and optimization plans.

Module 1: Define Current State and Determine Communications Goals

The Purpose

  • Assess and evaluate internal communications strategy.
  • Understand different mediums and their implications.

Key Benefits Achieved

  • An understanding of the current state of internal communications.
  • Identify ideal mediums of communication.

Activities: Outputs:
1.1 Identify the strategic direction of the organization.
  • Organizational strategy identified.
1.2 Develop internal communications objectives.
  • Internal communications objectives developed.
1.3 Set metrics.
  • Metrics set.
1.4 Evaluate data to identify key insights and themes.
  • Data to identify key insights and themes evaluated.
1.5 Evaluate communication channel usage and effectiveness.
  • Communication channel usage and effectiveness evaluated.
1.6 Conduct a SWOT analysis.
  • SWOT analysis conducted.

Module 2: Develop the Internal Communications Strategy

The Purpose

  • Categorize the target audience groups.
  • Identify steps needed to reach internal communications goals.

Key Benefits Achieved

  • Defined target audience groups.
  • A defined roadmap for achieving internal communications goals.

Activities: Outputs:
2.1 Segment audience and complete audience profiles.
  • Audience segmented and profiled.
2.2 Conduct a gap analysis.
  • Gap analysis completed.
2.3 Identify strategic action items.
  • Strategic action items identified.
2.4 Define organizational communications principles.
  • Organizational communications principles defined.
2.5 Review the employee value proposition.
  • Employee value proposition reviewed.

Module 3: Customize the Guide and Develop an Action Plan

The Purpose

Prepare to implement and sustain the communications strategy.

Key Benefits Achieved

A plan to roll out the internal communications strategy.

Activities: Outputs:
3.1 Define key messages.
  • Key messages defined.
3.2 Develop guidelines for choosing the right medium.
  • Guidelines for choosing the right medium developed.
3.3 Customize content guide and communications briefings.
  • Content guide and communications briefings customized.
3.4 Prepare for rollout and management by developing an action plan.
  • Action plan developed.

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