Optimize the Internal Communications Strategy

Inform, engage, and inspire employees with messages that matter.

Onsite Workshop

An immature or non-existent internal communication strategy causes:

  • Wasted investments in failed communication attempts
  • Poor and incongruent communication failures
  • Disengagement and confusion
  • Poor collaboration and cross-department relationships

A formalized internal communications strategy results in:

  • Defined target audience groups
  • Goals and metrics
  • Increased employee engagement
  • Defined communication mediums and optimization plans

Module 1: Evaluate the Internal Communications Strategy

The Purpose

  • Define an internal communications strategy
  • Make the case for optimizing your internal communications strategy
  • Assess and evaluate internal communications strategy
  • Define the target audience 

Key Benefits Achieved

  • A defined vision for an internal communications strategy
  • An understanding of the business benefits to an internal communications strategy
  • Defined target audience groups for communication 

Activities: Outputs:
1.1 Define and make the case for an internal communications strategy
  • Challenges, barriers, and uncertainty to overcome
1.2 Evaluate the current internal communications strategy
  • SWOT analysis - internal communications assessment and prioritized internal communications strategy areas
1.3 Define the target audience
  • Target audience analysis
1.4 Define purpose, goals, roles, and metrics
  • Stakeholder agreed upon list of strategic goals and success metrics

Module 2: Optimize Your Internal Communications Strategy

The Purpose

  • Understand the characteristics of different mediums and their implications
  • Get sign-off from executives
  • Identify steps needed to reach internal communications goals

Key Benefits Achieved

  • Identify ideal mediums of communication
  • Gain executive buy-in
  • A defined roadmap for achieving internal communications goals 

Activities: Outputs:
2.1 Learn about communications mediums
  • List of communications mediums to use more or less frequently
2.2 Establish the optimal communications strategy
  • Stakeholder approved communications strategy
2.3 Define next steps
  • A completed draft internal communications plan

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