Craft an Internal Communications Strategy
Choose communications empowerment over ownership to enable organizational strategy.
Onsite Workshop
An immature or non-existent internal communications strategy causes:
- Wasted time and effort in failed communications attempts.
- Poor and incongruent distribution of information.
- Disengagement and confusion from messaging.
A formalized internal communications strategy results in:
- Defined target audience groups to target messaging.
- Communications goals and metrics to measure effectiveness.
- Defined communication mediums and optimization plans.
Module 1: Define Current State and Determine Communications Goals
The Purpose
- Assess and evaluate internal communications strategy.
- Understand different mediums and their implications.
Key Benefits Achieved
- An understanding of the current state of internal communications.
- Identify ideal mediums of communication.
| Activities: | Outputs: | |
|---|---|---|
| 1.1 | Identify the strategic direction of the organization. |
|
| 1.2 | Develop internal communications objectives. |
|
| 1.3 | Set metrics. |
|
| 1.4 | Evaluate data to identify key insights and themes. |
|
| 1.5 | Evaluate communication channel usage and effectiveness. |
|
| 1.6 | Conduct a SWOT analysis. |
|
Module 2: Develop the Internal Communications Strategy
The Purpose
- Categorize the target audience groups.
- Identify steps needed to reach internal communications goals.
Key Benefits Achieved
- Defined target audience groups.
- A defined roadmap for achieving internal communications goals.
| Activities: | Outputs: | |
|---|---|---|
| 2.1 | Segment audience and complete audience profiles. |
|
| 2.2 | Conduct a gap analysis. |
|
| 2.3 | Identify strategic action items. |
|
| 2.4 | Define organizational communications principles. |
|
| 2.5 | Review the employee value proposition. |
|
Module 3: Customize the Guide and Develop an Action Plan
The Purpose
Prepare to implement and sustain the communications strategy.
Key Benefits Achieved
A plan to roll out the internal communications strategy.
| Activities: | Outputs: | |
|---|---|---|
| 3.1 | Define key messages. |
|
| 3.2 | Develop guidelines for choosing the right medium. |
|
| 3.3 | Customize content guide and communications briefings. |
|
| 3.4 | Prepare for rollout and management by developing an action plan. |
|
Book Your Workshop
Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.
Book a Workshop View Blueprint