Inform, engage, and inspire employees with messages that matter.
Onsite Workshop
An immature or non-existent internal communication strategy causes:
Wasted investments in failed communication attempts
Poor and incongruent communication failures
Disengagement and confusion
Poor collaboration and cross-department relationships
A formalized internal communications strategy results in:
Defined target audience groups
Goals and metrics
Increased employee engagement
Defined communication mediums and optimization plans
Module 1: Evaluate the Internal Communications Strategy
The Purpose
Define an internal communications strategy
Make the case for optimizing your internal communications strategy
Assess and evaluate internal communications strategy
Define the target audience
Key Benefits Achieved
A defined vision for an internal communications strategy
An understanding of the business benefits to an internal communications strategy
Defined target audience groups for communication
Activities:
Outputs:
1.1
Define and make the case for an internal communications strategy
Challenges, barriers, and uncertainty to overcome
1.2
Evaluate the current internal communications strategy
SWOT analysis - internal communications assessment and prioritized internal communications strategy areas
1.3
Define the target audience
Target audience analysis
1.4
Define purpose, goals, roles, and metrics
Stakeholder agreed upon list of strategic goals and success metrics
Module 2: Optimize Your Internal Communications Strategy
The Purpose
Understand the characteristics of different mediums and their implications
Get sign-off from executives
Identify steps needed to reach internal communications goals
Key Benefits Achieved
Identify ideal mediums of communication
Gain executive buy-in
A defined roadmap for achieving internal communications goals
Activities:
Outputs:
2.1
Learn about communications mediums
List of communications mediums to use more or less frequently
2.2
Establish the optimal communications strategy
Stakeholder approved communications strategy
2.3
Define next steps
A completed draft internal communications plan
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Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.
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