Master Social Media for HR
Put the social back in social media − build stakeholder partnerships to effectively reach talent.
Onsite Workshop
Not leveraging social media for branding and recruiting talent will:
- Keep large pools of available talent untouched by and unaware of your organization.
- Place potential candidate inquiries with departments that manage social media channels rather than with HR professionals who have accurate employer brand and recruiting knowledge.
- Reduce your ability to measure key audience engagement and talent acquisition analytics.
Creating an online presence for your organization will:
- Allow you to influence your employer brand and reduce inaccurate perceptions.
- Allow you to engage passive candidates using powerful and readily available tools.
- Track actionable talent acquisition and employer brand analytics.
Module 1: Establish Goals and Metrics
The Purpose
- Identify social media objectives and determine metrics to track efforts.
Key Benefits Achieved
- Objectives prepared and metrics to sustain and improve social media efforts set.
| Activities: | Outputs: | |
|---|---|---|
| 1.1 | Identify talent needs. |
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| 1.2 | Evaluate organization’s current social media strategy. |
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| 1.3 | Establish high-level social media goals. |
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| 1.4 | Set benchmark metrics and take baseline measurements. |
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Module 2: Optimize the Employer Brand on Social Media
The Purpose
- Evaluate how social media is used currently in the organization.
- Determine how to best get HR involved with social media.
Key Benefits Achieved
- Social media process mapped out.
- HR participation outlined.
| Activities: | Outputs: | |
|---|---|---|
| 2.1 | Enhance current HR social media presence. |
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| 2.2 | Align current social media presence with the EVP. |
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| 2.3 | Plan for social media process participation or improvement. |
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Module 3: Identify Trends and Opportunities
The Purpose
- Research competitors and platforms.
Key Benefits Achieved
- Platforms to focus social media efforts toward selected.
| Activities: | Outputs: | |
|---|---|---|
| 3.1 | Analyze competitor trends. |
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| 3.2 | Analyze competition with a SWOT diagram. |
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| 3.3 | Research and identify new platforms to build a presence on. |
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Module 4: Plan for Content Creation and Distribution
The Purpose
- Develop a plan for creating online content.
Key Benefits Achieved
- Created a plan for content management
| Activities: | Outputs: | |
|---|---|---|
| 4.1 | Brainstorm ideas for content creation. |
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| 4.2 | Build a content calendar. |
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| 4.3 | Assign content creation responsibilities and deadlines. |
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Module 5: Create a Social Media Sourcing and Direct Outreach Plan
The Purpose
- Examine sourcing resource options and best practices.
Key Benefits Achieved
- Focus roles for sourcing are set.
| Activities: | Outputs: | |
|---|---|---|
| 5.1 | Pinpoint roles for direct outreach. |
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| 5.2 | Examine social media resources available to HR. |
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| 5.3 | Review and customize the Social Media Sourcing Guide. |
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Book Your Workshop
Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.
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