Master Social Media for HR

Build social media skills and your online presence.

Onsite Workshop

HR not leveraging social media for branding and recruiting talent will:

  • Leave you behind as 84% of organizations were leveraging social media in 2015.
  • Keep large pools of available talent untouched by and unaware of your organization.
  • Place HR inquiries with departments that manage social media channels rather than with HR professionals who have accurate employer brand and recruiting knowledge.
  • Reduce your ability to measure key talent acquisition analytics.

Creating an online presence for your organization will:

  • Allow you to influence your employer brand and reduce inaccurate perceptions.
  • Increase job opening visibility with low additional cost.
  • Allow you to build high-quality applicant pools, shifting sourcing from reactive to proactive.
  • Track actionable talent acquisition and employer brand analytics.

Module 1: Establish Social Media Goals and Set Benchmark Metrics

The Purpose

  • Identify social media objectives and determine metrics to track efforts.

Key Benefits Achieved

  • Objectives prepared and metrics to sustain and improve social media efforts set.

Activities: Outputs:
1.1 Establish high-level social media objectives.
  • Team knowledge of social media clarified
1.2 Set benchmark metrics and take baseline measurements.
  • Social media goals set and appropriate HR and social media metrics determined

Module 2: Assign Social Media Accountability and Brainstorm Ideas for Content Creation

The Purpose

  • Identify how social media is currently being used in your organization.
  • Determine how best to get HR involved.
  • Develop ideas for creating online content.

Key Benefits Achieved

  • Social media process is mapped out.
  • HR participation is outlined.
  • Online content ideas are generated.

Activities: Outputs:
2.1 Map out your current social media process to see how HR can participate.
  • An effective workflow for HR to contribute to organizational social media channels established; social media platforms chosen and accountabilities for each assigned
2.2 Brainstorm ideas for content creation.
  • Content ideas and editorial calendar suggestions generated

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Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.

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