Master Social Media for HR

Build social media skills and your online presence.

Onsite Workshop

HR not leveraging social media for branding and recruiting talent will:

  • Leave you behind as 84% of organizations were leveraging social media in 2015.
  • Keep large pools of available talent untouched by and unaware of your organization.
  • Place HR inquiries with departments that manage social media channels rather than with HR professionals who have accurate employer brand and recruiting knowledge.
  • Reduce your ability to measure key talent acquisition analytics.

Creating an online presence for your organization will:

  • Allow you to influence your employer brand and reduce inaccurate perceptions.
  • Increase job opening visibility with low additional cost.
  • Allow you to build high-quality applicant pools, shifting sourcing from reactive to proactive.
  • Track actionable talent acquisition and employer brand analytics.

Module 1: Identify Objectives and Set Metrics

The Purpose

  • Identify social media objectives.
  • Determine metrics to track efforts.

Key Benefits Achieved

  • Objectives prepared and understood.
  • Metrics to measure social media efforts determined.

Activities: Outputs:
1.1 Establish high-level social media objectives.
  • Social media objectives
1.2 Set benchmark metrics and take baseline measurements.
  • Baseline and benchmarking metrics

Module 2: Optimize Social Media Channels, Plan, and Execute Content Creation

The Purpose

  • Identify how social media is currently being used in your organization.
  • Determine how best to get HR involved.
  • Develop ideas for creating online content.

Key Benefits Achieved

  • Current social media processes mapped out.
  • HR participation outlined.
  • Online content ideas generated.

Activities: Outputs:
2.1 Map out your current social media process to see how HR can participate.
  • Social media process map and guidelines for HR participation
2.2 Brainstorm ideas for content creation.
  • Online content ideas

Module 3: Evaluate Metrics and Refine Your Approach

The Purpose

Evaluate social media efforts against identified metrics to uncover actions for improvement.

Key Benefits Achieved

Metrics analyzed and actions for process improvements identified.

Activities: Outputs:
3.1 Use your analysis to identify actions to stop, start, and continue.
  • Metrics analysis and actions for process improvements

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Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.

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