Master Social Media for HR
Put the social back in social media − build stakeholder partnerships to effectively reach talent.
Book This WorkshopNot leveraging social media for branding and recruiting talent will:
- Keep large pools of available talent untouched by and unaware of your organization.
- Place potential candidate inquiries with departments that manage social media channels rather than with HR professionals who have accurate employer brand and recruiting knowledge.
- Reduce your ability to measure key audience engagement and talent acquisition analytics.
Creating an online presence for your organization will:
- Allow you to influence your employer brand and reduce inaccurate perceptions.
- Allow you to engage passive candidates using powerful and readily available tools.
- Track actionable talent acquisition and employer brand analytics.
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Workshops are a great way to accelerate your project. Our highly skilled facilitators take you through key phases of your project and ensure your team has the guidance needed to complete your project successfully.
Book NowModule 1: Establish Goals and Metrics
The Purpose
- Identify social media objectives and determine metrics to track efforts.
Key Benefits Achieved
- Objectives prepared and metrics to sustain and improve social media efforts set.
Activities: | Outputs: | |
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1.1 | Identify talent needs. |
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1.2 | Evaluate organization’s current social media strategy. |
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1.3 | Establish high-level social media goals. |
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1.4 | Set benchmark metrics and take baseline measurements. |
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Module 2: Optimize the Employer Brand on Social Media
The Purpose
- Evaluate how social media is used currently in the organization.
- Determine how to best get HR involved with social media.
Key Benefits Achieved
- Social media process mapped out.
- HR participation outlined.
Activities: | Outputs: | |
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2.1 | Enhance current HR social media presence. |
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2.2 | Align current social media presence with the EVP. |
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2.3 | Plan for social media process participation or improvement. |
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Module 3: Identify Trends and Opportunities
The Purpose
- Research competitors and platforms.
Key Benefits Achieved
- Platforms to focus social media efforts toward selected.
Activities: | Outputs: | |
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3.1 | Analyze competitor trends. |
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3.2 | Analyze competition with a SWOT diagram. |
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3.3 | Research and identify new platforms to build a presence on. |
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Module 4: Plan for Content Creation and Distribution
The Purpose
- Develop a plan for creating online content.
Key Benefits Achieved
- Created a plan for content management
Activities: | Outputs: | |
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4.1 | Brainstorm ideas for content creation. |
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4.2 | Build a content calendar. |
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4.3 | Assign content creation responsibilities and deadlines. |
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Module 5: Create a Social Media Sourcing and Direct Outreach Plan
The Purpose
- Examine sourcing resource options and best practices.
Key Benefits Achieved
- Focus roles for sourcing are set.
Activities: | Outputs: | |
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5.1 | Pinpoint roles for direct outreach. |
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5.2 | Examine social media resources available to HR. |
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5.3 | Review and customize the Social Media Sourcing Guide. |
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