Master Social Media for HR

Put the social back in social media − build stakeholder partnerships to effectively reach talent.

Onsite Workshop

Not leveraging social media for branding and recruiting talent will:

  • Keep large pools of available talent untouched by and unaware of your organization.
  • Place potential candidate inquiries with departments that manage social media channels rather than with HR professionals who have accurate employer brand and recruiting knowledge.
  • Reduce your ability to measure key audience engagement and talent acquisition analytics.

Creating an online presence for your organization will:

  • Allow you to influence your employer brand and reduce inaccurate perceptions.
  • Allow you to engage passive candidates using powerful and readily available tools.
  • Track actionable talent acquisition and employer brand analytics.

Module 1: Establish Goals and Metrics

The Purpose

  • Identify social media objectives and determine metrics to track efforts.

Key Benefits Achieved

  • Objectives prepared and metrics to sustain and improve social media efforts set.

Activities: Outputs:
1.1 Identify talent needs.
  • Prioritized needs for HR social media
1.2 Evaluate organization’s current social media strategy.
1.3 Establish high-level social media goals.
  • Goals and metrics
1.4 Set benchmark metrics and take baseline measurements.

Module 2: Optimize the Employer Brand on Social Media

The Purpose

  • Evaluate how social media is used currently in the organization.
  • Determine how to best get HR involved with social media.

Key Benefits Achieved

  • Social media process mapped out.
  • HR participation outlined.

Activities: Outputs:
2.1 Enhance current HR social media presence.
2.2 Align current social media presence with the EVP.
  • Process developed for shared platforms
2.3 Plan for social media process participation or improvement.
  • Plan for social media improvements

Module 3: Identify Trends and Opportunities

The Purpose

  • Research competitors and platforms.

Key Benefits Achieved

  • Platforms to focus social media efforts toward selected.

Activities: Outputs:
3.1 Analyze competitor trends.
  • Competitor analysis
3.2 Analyze competition with a SWOT diagram.
  • SWOT analysis
3.3 Research and identify new platforms to build a presence on.
  • List of new social media platforms

Module 4: Plan for Content Creation and Distribution

The Purpose

  • Develop a plan for creating online content.

Key Benefits Achieved

  • Created a plan for content management

Activities: Outputs:
4.1 Brainstorm ideas for content creation.
  • List of content ideas
4.2 Build a content calendar.
  • Social media content calendar
4.3 Assign content creation responsibilities and deadlines.
  • List of responsibilities and deadlines for content creation

Module 5: Create a Social Media Sourcing and Direct Outreach Plan

The Purpose

  • Examine sourcing resource options and best practices.

Key Benefits Achieved

  • Focus roles for sourcing are set.

Activities: Outputs:
5.1 Pinpoint roles for direct outreach.
  • List of critical or hard-to-fill roles for direct sourcing
5.2 Examine social media resources available to HR.
5.3 Review and customize the Social Media Sourcing Guide.
  • Customized Social Media Sourcing Guide

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Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.

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