Build social media skills and your online presence.
Onsite Workshop
HR not leveraging social media for branding and recruiting talent will:
Leave you behind as 84% of organizations were leveraging social media in 2015.
Keep large pools of available talent untouched by and unaware of your organization.
Place HR inquiries with departments that manage social media channels rather than with HR professionals who have accurate employer brand and recruiting knowledge.
Reduce your ability to measure key talent acquisition analytics.
Creating an online presence for your organization will:
Allow you to influence your employer brand and reduce inaccurate perceptions.
Increase job opening visibility with low additional cost.
Allow you to build high-quality applicant pools, shifting sourcing from reactive to proactive.
Track actionable talent acquisition and employer brand analytics.
Module 1: Establish Social Media Goals and Set Benchmark Metrics
The Purpose
Identify social
media objectives and determine metrics to track efforts.
Key Benefits Achieved
Objectives prepared and metrics to sustain and improve social media efforts set.
Activities:
Outputs:
1.1
Establish high-level social media objectives.
Team knowledge of social media clarified
1.2
Set benchmark metrics and take baseline measurements.
Social media goals set and appropriate HR and social media metrics determined
Module 2: Assign Social Media Accountability and Brainstorm Ideas for Content Creation
The Purpose
Identify how social media is currently being used in your organization.
Determine how best to get HR involved.
Develop ideas for creating online content.
Key Benefits Achieved
Social media process is mapped out.
HR participation is outlined.
Online content ideas are generated.
Activities:
Outputs:
2.1
Map out your current social media process to see how HR can participate.
An effective workflow for HR to contribute to organizational social media channels established; social media platforms chosen and accountabilities for each assigned
2.2
Brainstorm ideas for content creation.
Content ideas and editorial calendar suggestions generated
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Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.
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