Build a Customized Campus Recruitment Program

Sourcing new graduates is unique – reach them where they are, don’t wait for them to come to you.

Onsite Workshop

Without a planned approach to campus recruiting companies often:

  • Incorporate biases into hiring practices by only looking at candidates with three to five years of job experience for entry-level positions.
  • Fail to provide new graduates a chance to demonstrate their skillset and knowledge.
  • Miss opportunities to engage with students when and where they are job seeking.

Recruiting new graduates can help organizations:

  • Address expected employee shortages with an untapped talent pool.
  • Build a pipeline of talent and leaders for future vacancies.
  • Increase diversity of their workforce to drive growth and innovation.

Module 1: Assess Campus Recruitment Needs & Identify Program Goals

The Purpose

  • Identify roles that could be filled by new graduates.

Key Benefits Achieved

  • Conducted focus groups to gather hiring manager feedback.

Activities: Outputs:
1.1 Conduct focus groups (intake) with hiring managers to gather information for job descriptions.
  • Hiring manager input on role requirements, target graduates, and schools.
  • Themed focus group feedback completed by McLean & Company.

Module 2: Design the Campus Recruitment Program

The Purpose

  • Develop job descriptions and audience profiles for priority roles.
  • Set program level goals for campus recruitment and identify associated metrics.
  • Tailor employer brand messaging to target new graduates.

Key Benefits Achieved

  • Outlined job descriptions for target roles.
  • Created audience profiles for student groups.
  • Determined goals and metrics for the program to accomplish.
  • Drafted employer brand messaging to communicate through job marketing efforts.

Activities: Outputs:
2.1 Understand stakeholders’ needs and determine the reason for the program.
2.2 Clarify/create job descriptions.
  • Job descriptions.
2.3 Draft new graduate audience profiles.
  • New graduate audience profiles.
2.4 Develop school selection criteria (create a list of schools if possible).
  • School selection criteria.
2.5 Determine program goals and metrics.
  • Program goals and metrics.
2.6 Develop tailored employer brand messages.
  • Employer brand key messages.

Module 3: Prepare to Implement the Campus Recruitment Program

The Purpose

  • Select sourcing methods for the campus recruitment program.
  • Identify changes to current TA process for campus recruitment.
  • Identify an action plan for implementing the campus recruitment program.
  • Determine an annual evaluation and planning process.

Key Benefits Achieved

  • Chosen sourcing methods to engage post-secondary students.
  • Acknowledged necessary changes to the TA process to accommodate new graduate hiring initiatives.
  • Developed an implementation plan and annual assessment for the campus recruitment program.

Activities: Outputs:
3.1 Select and customize sourcing methods to engage target graduates.
  • Customized sourcing methods.
3.2 Identify modifications to the existing TA process.
  • TA process changes identified.
3.3 Customize campus recruitment readiness checklist.
3.4 Create an implementation plan (resources, TA process accountabilities, annual calendar, communications content, collateral).
  • Implementation plan.
3.5 Establish an annual program evaluation and planning process.
  • Annual evaluation and planning process.

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