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Twilio

Twilio MessagingX

Composite Score
8.2 /10
CX Score
7.9 /10
Category
Twilio MessagingX
8.2 /10

What is Twilio MessagingX?

Send and receive messages at scale with Messaging APIs. Twilio Messaging supports cloud-scale APIs for SMS, WhatsApp, and chat. Twilio's Cloud communications platform provides the building blocks to add messaging, voice, and video in your web and mobile applications.

Company Details


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Awards & Recognition

Twilio MessagingX won the following awards in the SMS Marketing category

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Twilio MessagingX Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Twilio MessagingX.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

91 Plan to Renew

74 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Twilio MessagingX?

7% Negative
3% Neutral
90% Positive

Pros

  • Reliable
  • Enables Productivity
  • Performance Enhancing
  • Includes Product Enhancements

Feature Ratings

Average 87

Text Messaging

96

Application Integration

90

Communication Archive

89

Opt-in

89

Scheduled Messaging

89

Surveys Feedback

87

Mobile Marketing Management

86

Social Media Marketing Management

81

Mobile Payments

75

Marketing Analytics

75

Loyalty Promotions Management

73

Vendor Capability Ratings

Average 89

Quality of Features

93

Business Value Created

92

Product Strategy and Rate of Improvement

90

Usability and Intuitiveness

90

Ease of Data Integration

87

Breadth of Features

87

Ease of Implementation

87

Vendor Support

86

Availability and Quality of Training

86

Ease of Customization

84

Ease of IT Administration

75

Twilio MessagingX Reviews

Marine Y.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Powers texting based customer communication.

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

Relying on triggers , we are effectively automating marketing communications with customers in the comfort of their WhatsApp or Telegram. This is very important for us , as we have gotten better engagement rate through the above method, as against what is obtainable through email communication.

What is your favorite aspect of this product?

Twilio messaging maintains an archive of all communication we initiate with customers , regardless whether they were SMS or sent to social media platforms like WhatsApp. This is very important for future customer engagement analysis and compliance.

What do you dislike most about this product?

For me, I am satisfied with Twilio as far as our marketing use case is concerned. Perhaps , professionals who use Twilio messaging for different purposes, may have a different experience.

What recommendations would you give to someone considering this product?

Twilio messaging is a no brainer for me , as I believe the future of customer communication is text based as against emails.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Fola M.

  • Role: Information Technology
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Twilio messaging is a must have for us.

Likeliness to Recommend

8 /10

What differentiates Twilio MessagingX from other similar products?

Twilio messaging goes beyond short service messaging ( SMS ). We use it to successfully automate engagement activity with select customers on their favourite messengers ; WhatsApp, Telegram and so on.

What is your favorite aspect of this product?

Twilios ability to send messages to any mobile number globally is my favourite aspect of my Twilio experience. This is so important for me, because my organisation has a presence in multiple countries, and Twilio is what we have been using the past few years to power short message service (SMS) engagement with users , in the form of notifications , marketing messaging and automated engagement via mainstream messengers like Telegram.

What do you dislike most about this product?

While Twilio does an awesome job in terms of opening new marketing possibilities for us , through text messaging styled engagements with customers, Twilio does not at present, back up our marketing engagement operations with adequate analytical data and metrics.

What recommendations would you give to someone considering this product?

Despite the obvious lack of adequate analytical data, Twilio is a must have for the modern organisations marketing team.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Vendor's Interest First

Chelsea N.

  • Role: Information Technology
  • Industry: Transportation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Twitter is everything that it should be.

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

Quality of support, integration with third party and strong documentations are areas of differentiation between Twilio and possible substitutes in the cloud communication software market.

What is your favorite aspect of this product?

This has got to be the speed of delivery on Twilio, be it sms content delivery or voice message delivery during two factor authentications. By our in-house measurements, Twilio successfully delivers SMS or voice content to target recipients in less than ten seconds, globally.

What do you dislike most about this product?

I have used Twilio almost on a day by day basis, in the last five year period. It has proven to be reliable and scalability has never been an issue with Twilio.

What recommendations would you give to someone considering this product?

Twilio is a major factor when building scalable applications, especially if it involves user engagements in the form of prompt notifications.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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