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Twilio

SendGrid Email Marketing

Composite Score

8.8 /10

CX Score

9.0 /10

63 Reviews Write a Review

What is SendGrid Email Marketing?

Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based.

Company Details

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Awards & Recognition

SendGrid Email Marketing won the following awards in the Email Marketing category

Filter By

2 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2024

1 Top Rated Capabilities

11 Top Rated Features

2023

0 Top Rated Capabilities

8 Top Rated Features

2022

SendGrid Email Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SendGrid Email Marketing.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

95 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SendGrid Email Marketing?

4% Negative

5% Neutral

91% Positive

Pros

Acts with Integrity
Efficient Service
Performance Enhancing
Generous Negotitation

Feature Ratings

Average 86

Email Delivery

Mobile Optimized

A/B Testing

Auto-Responders

Campaign Management

Basic Reporting and Analytics

Dynamic Content

Surveys and Polling

Segmentation

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Average 83

Business Value Created

Ease of IT Administration

Vendor Support

Quality of Features

Ease of Data Integration

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

SendGrid Email Marketing Reviews

Rimsha K.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2022

Email marketing on steroids.

Likeliness to Recommend

10 /10

What differentiates SendGrid Email Marketing from other similar products?

Sendgrid practically takes engagement with customers beyond just email newsletters. We are successfully reaching customers with our marketing content via instant messengers such as Whatsapp and even through sms.

What is your favorite aspect of this product?

Sendgrid enable us bring automation into our email marketing engagement with customers and sales leads. By using Sendgrid automation, we have successfully set triggers to initiate personal engagements with specific customers and sales leads who meet certain criteria. This has improved our sales numbers and saved us a lot of time as well.

What do you dislike most about this product?

Sendgrid is an hugely technical email marketing platform. Therefore, it is not for organizations or individuals with no previous email marketing experience.

What recommendations would you give to someone considering this product?

Sendgrid is built to enable us continuously track ,measure and improve all aspect of our email marketing approach. This makes it ideal for organizations with an eye for continuous growth.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Tim H.

Role: C-Level
Industry: Finance
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2022

Terrific product in a very difficult space

Likeliness to Recommend

8 /10

What differentiates SendGrid Email Marketing from other similar products?

SendGrid has the best engine to get emails delivered with being marked as SPAM or denied.

What is your favorite aspect of this product?

Metric reporting; open rate, click rate, undelivered, etc.

What do you dislike most about this product?

I don't have any issues with the product. It isn't easy understanding how to make sure your emails get delivered (or accepted) by the mail providers.

What recommendations would you give to someone considering this product?

SendGrid is a great product, but make sure you have internal resources committed to make the best use of the service. Garbage in will producer Garbage out.

Pros

Performance Enhancing
Enables Productivity
Caring
Respectful

Zee G.

Role: Sales Marketing
Industry: Recreation
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2021

Does what you need... but in its own way.

Likeliness to Recommend

7 /10

What differentiates SendGrid Email Marketing from other similar products?

Its cost was one of the reasons we went with it. It's quite affordable for smaller companies (that grew out of the minimal free MailChimp).

What is your favorite aspect of this product?

The best thing for our project was that SendGrid offers a good variety of "behind the scenes" IT implementation, so our administrative emails from the website were sent on time and didn't end up in the spam box, which is good.

What do you dislike most about this product?

The HTML editing for the emails is horrible (or, at least, non-intuitive.) Every time I needed to change something in the HTML of the marketing email, it would convert that block to HTML and there was no going back (that I could see). Also, the fonts kept changing, and even though I inserted the text from a notepad (that has ZERO formatting), the text would be in different sizes. SO... either you simply code your email elsewhere and insert it into the SendGrid, or use the standard templates and write your text right there.

What recommendations would you give to someone considering this product?

It's useful and it provides a good cost-benefit ratio, especially if you have IT people on the team. But there are certain things you need to keep in mind when it comes to using SendGrid for marketing. Long story short: if you want a product that works intuitively and straightforwardly - get MailChimp. If you need a product that you can customize and not spend a whole lot of money on - get SendGrid. It's like iOS and Android. Both have their benefits and both have their peculiarities.

Pros

Trustworthy
Security Protects
Reliable
Fair

Cons

Commodity Features
Less Effective Service

How We Deliver

SendGrid Email Marketing

What is SendGrid Email Marketing?

Company Details

Need Assistance?

Awards & Recognition

SendGrid Email Marketing Ratings

87 Likeliness to Recommend

95 Plan to Renew

1 Since last award

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love SendGrid Email Marketing?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Surveys and Polling Ability to survey customers and gather feedback.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

SendGrid Email Marketing Reviews

Rimsha K.

Email marketing on steroids.

Likeliness to Recommend

Pros

Tim H.

Terrific product in a very difficult space

Likeliness to Recommend

Pros

Zee G.

Does what you need... but in its own way.

Likeliness to Recommend

Pros

Cons

Most Popular SendGrid Email Marketing Comparisons

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Adobe Campaign

Title

1
Since last award

Feature Ratings

Email Delivery

Mobile Optimized

A/B Testing

Auto-Responders

Campaign Management

Basic Reporting and Analytics

Dynamic Content

Surveys and Polling

Segmentation

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Business Value Created

Ease of IT Administration

Vendor Support

Quality of Features

Ease of Data Integration

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training