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What is SAP Customer Data Platform?
Increase revenue with the power of enterprise-wide customer centricity. SAP Customer Data Platform helps you accelerate business growth and expansion into new markets by using an enterprise-grade customer data platform that fuels hyper-personalized engagements across touch points.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
100 Plan to Renew
89 Satisfaction of Cost Relative to Value
Up
2
Since last award
Emotional Footprint Overview
- Product Experience:
- 88%
- Negotiation and Contract:
- 83%
- Conflict Resolution:
- 88%
- Strategy & Innovation:
- 85%
- Service Experience:
- 93%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAP Customer Data Platform?
Pros
- Respectful
- Helps Innovate
- Continually Improving Product
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Aggregation
Real Time Capabilities
CRM Integration
Data Security
Omnichannel Integration
Data Enrichment
Behavioral Triggers
Dashboards, Analytics and Reporting
Vendor Capability Ratings
Quality of Features
Product Strategy and Rate of Improvement
Business Value Created
Breadth of Features
Vendor Support
Availability and Quality of Training
Ease of Customization
Ease of IT Administration
Usability and Intuitiveness
Ease of Data Integration
Ease of Implementation
SAP Customer Data Platform Reviews

Martin S.
- Role: Sales Marketing
- Industry: Biotechnology
- Involvement: End User of Application
Submitted Jun 2025
Powerful Real-Time Personalization
Likeliness to Recommend
What differentiates SAP Customer Data Platform from other similar products?
Even during a trial and my short few-month stint, I noticed SAP CDP stands out for its real-time, AI-driven segmentation and personalization, plus deep integration with SAP’s broader ecosystem, providing more unified customer insights than standalone CDPs.
What is your favorite aspect of this product?
What I appreciate most is the platform’s ability to unify behavioral and backend data and trigger personalized engagements in real time. It significantly boosted our targeting during campaigns and felt powerful even in limited use.
What do you dislike most about this product?
From a shorter usage cycle there are two things: the learning curve is steep, and setting up integrations required some support. I also found navigating advanced segmentation a bit clunky initially.
What recommendations would you give to someone considering this product?
Start with a focused pilot: use real-time triggers and segmentation against a small campaign first. Map your integration needs early, consider expert support during that first month, and lean on SAP’s training. They actually helped speed things up for me.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Cons
- Charges for Enhancements

Sai R.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Dec 2023
Reliable and enhances productivity
Likeliness to Recommend
What differentiates SAP Customer Data Platform from other similar products?
SAP is a great CDP for holistically viewing customer data, creating seamless experiences, and powering your automated flows and triggers to create personalized experiences.
What is your favorite aspect of this product?
Reporting and analytics on the platform helps you make informed decisions and derive impactful insights.
What do you dislike most about this product?
I would love to see more customization on the product and seamless integrations.
What recommendations would you give to someone considering this product?
Highly recommend using the product to have all your essential customer data in one place to visualize and take actionable next steps!
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Shilpa P.
- Role: Operations
- Industry: Healthcare
- Involvement: End User of Application
Submitted Oct 2023
SAP CDP's Impact on Healthcare.
Likeliness to Recommend
What differentiates SAP Customer Data Platform from other similar products?
SAP Customer Data Solutions simplifies our B2C management by offering enterprise preferences management, permission, and patient identity access management. This ensures the accuracy of patient data across all our divisions, empowering us to make informed decisions through precise data analytics.
What is your favorite aspect of this product?
The software significantly speeds up onboarding and marketing processes, reducing the time individual staff members would typically spend on these tasks while providing patients with a more professional experience. It also allows for easy delegation of responsibilities to colleagues and holistic oversight of the entire project management side.
What do you dislike most about this product?
It is an expensive software. It also needs to have more customizable screen sets.
What recommendations would you give to someone considering this product?
Our primary use of SAP Customer Data Solutions is tracking customer preferences and sending them targeted marketing messages. With it, We can send reminders via email or text for confirming appointments. If any customers have issues with their current service plans, we can address and update them promptly.
Pros
- Continually Improving Product
- Performance Enhancing
- Trustworthy
- Efficient Service