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SAP Customer Data Platform Logo
SAP Customer Data Platform Logo
SAP

SAP Customer Data Platform

Composite Score
7.7 /10
CX Score
7.8 /10
Category
SAP Customer Data Platform
7.7 /10

What is SAP Customer Data Platform?

Increase revenue with the power of enterprise-wide customer centricity. SAP Customer Data Platform helps you accelerate business growth and expansion into new markets by using an enterprise-grade customer data platform that fuels hyper-personalized engagements across touch points.

Company Details


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Awards & Recognition

SAP Customer Data Platform won the following awards in the Customer Data Platform category

SAP Customer Data Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP Customer Data Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

100 Plan to Renew

89 Satisfaction of Cost Relative to Value

Up 2
Since last award


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
88%
Negotiation and Contract:
83%
Conflict Resolution:
88%
Strategy & Innovation:
85%
Service Experience:
93%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP Customer Data Platform?

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7% Negative
6% Neutral
87% Positive

Pros

  • Respectful
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Feature Ratings

Average 89

Data Aggregation

93

Real Time Capabilities

92

CRM Integration

91

Data Security

90

Omnichannel Integration

90

Data Enrichment

88

Behavioral Triggers

87

Dashboards, Analytics and Reporting

86

Vendor Capability Ratings

Average 87

Quality of Features

95

Product Strategy and Rate of Improvement

90

Business Value Created

88

Breadth of Features

88

Vendor Support

87

Availability and Quality of Training

87

Ease of Customization

85

Ease of IT Administration

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Ease of Implementation

82

SAP Customer Data Platform Reviews

Martin S.

  • Role: Sales Marketing
  • Industry: Biotechnology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2025

Powerful Real-Time Personalization

Likeliness to Recommend

9 /10

What differentiates SAP Customer Data Platform from other similar products?

Even during a trial and my short few-month stint, I noticed SAP CDP stands out for its real-time, AI-driven segmentation and personalization, plus deep integration with SAP’s broader ecosystem, providing more unified customer insights than standalone CDPs.

What is your favorite aspect of this product?

What I appreciate most is the platform’s ability to unify behavioral and backend data and trigger personalized engagements in real time. It significantly boosted our targeting during campaigns and felt powerful even in limited use.

What do you dislike most about this product?

From a shorter usage cycle there are two things: the learning curve is steep, and setting up integrations required some support. I also found navigating advanced segmentation a bit clunky initially.

What recommendations would you give to someone considering this product?

Start with a focused pilot: use real-time triggers and segmentation against a small campaign first. Map your integration needs early, consider expert support during that first month, and lean on SAP’s training. They actually helped speed things up for me.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Cons

  • Charges for Enhancements

Sai R.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Reliable and enhances productivity

Likeliness to Recommend

9 /10

What differentiates SAP Customer Data Platform from other similar products?

SAP is a great CDP for holistically viewing customer data, creating seamless experiences, and powering your automated flows and triggers to create personalized experiences.

What is your favorite aspect of this product?

Reporting and analytics on the platform helps you make informed decisions and derive impactful insights.

What do you dislike most about this product?

I would love to see more customization on the product and seamless integrations.

What recommendations would you give to someone considering this product?

Highly recommend using the product to have all your essential customer data in one place to visualize and take actionable next steps!

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Shilpa P.

  • Role: Operations
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2023

SAP CDP's Impact on Healthcare.

Likeliness to Recommend

9 /10

What differentiates SAP Customer Data Platform from other similar products?

SAP Customer Data Solutions simplifies our B2C management by offering enterprise preferences management, permission, and patient identity access management. This ensures the accuracy of patient data across all our divisions, empowering us to make informed decisions through precise data analytics.

What is your favorite aspect of this product?

The software significantly speeds up onboarding and marketing processes, reducing the time individual staff members would typically spend on these tasks while providing patients with a more professional experience. It also allows for easy delegation of responsibilities to colleagues and holistic oversight of the entire project management side.

What do you dislike most about this product?

It is an expensive software. It also needs to have more customizable screen sets.

What recommendations would you give to someone considering this product?

Our primary use of SAP Customer Data Solutions is tracking customer preferences and sending them targeted marketing messages. With it, We can send reminders via email or text for confirming appointments. If any customers have issues with their current service plans, we can address and update them promptly.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy
  • Efficient Service

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