What is MailerLite?
MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
92 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MailerLite?
Pros
- Reliable
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Segmentation
Dynamic Content
Email Templates
A/B Testing
Campaign Management
Contact Database
Mobile Optimized
Content Authoring
Text Messaging
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Quality of Features
Ease of Customization
Usability and Intuitiveness
Business Value Created
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
MailerLite Reviews
Nora K.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Feb 2023
"I love to use this marketing tool."
Likeliness to Recommend
What differentiates MailerLite from other similar products?
I gave MailChimp a go, but I ended up disliking it. When I tried it, the interface was quite complicated and relied heavily on icons rather than text. Even though it has been updated, I find it to be a chaotic and frustrating experience overall. I love the Mailerlite Dashboard since it provides a quick snapshot of my account status without requiring me to switch between many sites.
What is your favorite aspect of this product?
MailerLite's interface is as straightforward as it gets for an email marketing platform, and its functions are quickly introduced and ready for immediate usage. Not only is it easy to set up mailing lists, but I can also customize the appearance of my email templates to suit my needs with no effort. MailerLite's analytics tool is one of my favorite features since it gives me detailed information on the success of my campaigns and the rates at which they are being opened. Email marketing is crucial for every company, and with the simple tools provided by MailerLite, I am able to take my campaigns to the next level.
What do you dislike most about this product?
It has been my experience that the program is not as fast as I would like it to be, and that its features are not as robust.
What recommendations would you give to someone considering this product?
This software is highly recommended due to my satisfaction with its speed and user-friendliness. Make sure our campaign emails are presentable and simple to use. It works seamlessly alongside other systems like WordPress.
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Efficient Service
Multah L.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Feb 2023
Perfect Customer Choice
Likeliness to Recommend
What differentiates MailerLite from other similar products?
MailerLite has a contact database.
What is your favorite aspect of this product?
MailerLite ensure security for every contact is maintained
What do you dislike most about this product?
MailerLite needs the instant messages
What recommendations would you give to someone considering this product?
MailerLite is the form of solid and speedy engagement
Pros
- Helps Innovate
- Continually Improving Product
- Unique Features
- Effective Service
Rwanda M.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2023
Determined Marketing Avenue
Likeliness to Recommend
What differentiates MailerLite from other similar products?
MailerLite has an accurate email templates for guiding new users.
What is your favorite aspect of this product?
MailerLite has the direct texting feature for instant messaging
What do you dislike most about this product?
MailerLite has the right marketing stream and it saves on business clarity.
What recommendations would you give to someone considering this product?
MailerLite is the authentic structure for marketing and business increment in sales.
Pros
- Continually Improving Product
- Reliable
- Efficient Service
- Caring
