What is Litmus?
Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
100 Plan to Renew
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+97 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Litmus?
Pros
- Helps Innovate
- Trustworthy
- Efficient Service
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Segmentation
Email Templates
Campaign Management
Email Delivery
Mobile Optimized
Sales Intelligence & Conversion Rates
Surveys and Polling
Content Authoring
Auto-Responders
Basic Reporting and Analytics
A/B Testing
Vendor Capability Ratings
Business Value Created
Availability and Quality of Training
Quality of Features
Ease of Customization
Breadth of Features
Ease of Data Integration
Ease of IT Administration
Ease of Implementation
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Vendor Support
Litmus Reviews
Simmona J.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jul 2022
Litmus is amazing and secure software.
Likeliness to Recommend
What differentiates Litmus from other similar products?
Litmus designed affordable, quality, and standard mechanisms for digital marketing, which will increase the number of individuals that know or understand the ideas of the company. Besides, litmus creates the solutions for email communications, a form that increases the direct discussion within the company setup, and there’s a considerable improvement in the digital world. Finally, this tool supports the optimization of concepts, and content, which expands the company's product list or assortment.
What is your favorite aspect of this product?
Litmus Builder is a simple solution to make templates collaboratively, figure out problems in code, and implement responsive templates. You’ll be able to add modules, set up whole style and colors, and even analyze your campaign performance. QA process is seamless and collaborative. You’ll be able to set your template proofs, link proofs, basically, your entire QA chart and simply complete the method ensuring zero errors.
What do you dislike most about this product?
It can typically be a bit slow to update. Which isn’t simply the previews. I will typically softly test my emails in Mailchimp first because the browser view is slow to update in Litmus. The previews take quite a while of course, however, I understand why.
What recommendations would you give to someone considering this product?
Litmus offers effective email selling choices to users’ that save time. It further, permits nice practices for the checklists and giving feedback sharing that makes it completely different from choices out there.
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Effective Service
Cons
- Under Delivered
- Less Transparent
- Role: Sales Marketing
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2022
Easy to use, but a bit pricey for startups.
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
Cons
- Charges for Enhancements
Jennifer r.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted May 2022
Litmus review.
Likeliness to Recommend
What differentiates Litmus from other similar products?
It is user friendly. It is very reliable and trustworthy It is cost effective.
What is your favorite aspect of this product?
Cost effective. It is user friendly.
What do you dislike most about this product?
No negative feedback
What recommendations would you give to someone considering this product?
I would recommend it to others.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
