Infor Omni-Channel Campaign Management

What differentiates Infor Omni-Channel Campaign Management from other similar products?

It is quite easy to learn and use the user interface. The tool's reporting and comparison capabilities between different data threads are excellent and simple to emulate. Before this tool, it was a little challenging to solve problems relating to market trends in terms of anticipated traffic and visitor counts across various business channels.

What is your favorite aspect of this product?

My team has been able to efficiently manage and comprehend our campaigns, as well as their triumphs and failures, thanks to its integrated marketing calendar and analytics features. With the help of this calendar, we are able to work more effectively and never miss a deadline. We mostly notice an increase in productivity and a reduction in missed deadlines.

What do you dislike most about this product?

The learning curve with Infor is what I find to be difficult. In terms of what you can do with the tool, it is quite robust and has a wide-ranging capability. In the end, that means that learning how to use it all will take time and effort.

What recommendations would you give to someone considering this product?

Infor is one of the top platforms for marketing automation, email marketing, lead nurturing, and other tasks, but it falls short when it comes to real-time event-based email marketing because there are other products on the market that offer that function.

What differentiates Infor Omni-Channel Campaign Management from other similar products?

Preparing, carrying out, and keeping track of permissions-based advertising campaigns across many contact points is made possible with the help of Infor Omni-channel Marketing Automation Software, an integrated information management tool. With a user-friendly, thorough solution that enables us to take some action from every gadget with real-time results, we can nurture our client base and foster loyalty.

What is your favorite aspect of this product?

It really is a great tool since it also tells me who is and is not viewing our communications, allowing me to connect with people who have an interest in the mails and actually saving us time from sending an email to those that are not. To simply engage with my clients and potential clients, I can also construct categorized groups, mails, and automatic processes.

What do you dislike most about this product?

It's really tough to download or transmit data regarding ads and supplier information out of this application, which is a persistent problem in our industry. It goes out as a number identification, but to make it simpler, we really need names of ads, etc. Managing all of these spammy contacts and attempting to remove them from my system takes some effort.

What recommendations would you give to someone considering this product?

We chose it because of how well it fit with our processes and vision. After testing it out for a while, we decided to use it throughout our entire organization. For our organization, we required an all-in-one marketing solution, and Infor Omni-channel Marketing Automation Software offers just that. With one simple tool, we can easily construct forms, landing sites, mails, and bots.