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Infor (US), LLC

Infor Omni-Channel Campaign Management

Composite Score

8.0 /10

CX Score

8.1 /10

6 Reviews Write a Review

What is Infor Omni-Channel Campaign Management?

Infor Omni-Channel Campaign Management serves as an integrated database marketing solution for planning, executing, and monitoring permissions-based marketing campaigns across multiple touch points. Nurture your customer base and build loyalty with an easy-to-use, comprehensive solution that allows you to take action from any device—with real-time results.

Company Details

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Infor Omni-Channel Campaign Management Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

93 Likeliness to Recommend

100 Plan to Renew

94 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+99 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Infor Omni-Channel Campaign Management?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Feature Ratings

Average 92

Mobile Marketing Management

Community Marketing Management

Social Media Marketing Management

Advanced Data Segmentation

Marketing Asset Management

Advanced Campaign Management

Marketing Analytics

Multi Channel Integration

Email Marketing Automation

Marketing Workflow Management

Marketing Operations Management

Vendor Capability Ratings

Average 93

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Business Value Created

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Quality of Features

Ease of IT Administration

Ease of Data Integration

Vendor Support

Infor Omni-Channel Campaign Management Reviews

Tony F.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2024

Likeliness to Recommend

8 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Fons J.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

Good software and is still improving

Likeliness to Recommend

10 /10

What differentiates Infor Omni-Channel Campaign Management from other similar products?

Infor's Customer Experience Suite, an integrated Enterprise Marketing Management solution that combines Infor Omni-Channel Campaign Management, Infor CRM, Infor Configure Price Quote, Infor Marketing Resource Management, and Infor Interaction Advisor into a single end-to-end EMM platform, is built around Infor Omni-Channel Campaign Management in addition to being a cross-channel campaign management platform on its own.

What is your favorite aspect of this product?

Because it has the ability to produce excellent and effective reporting Infor Omni-Channel Campaign Management stands out in a fast-paced working environment where we must quickly examine data from several sources. We previously utilized another tool, but it was not performing as expected, so we took the choice to switch to this Infor product, and we are happy we did.

What do you dislike most about this product?

If someone has numerous campaigns running at once, it could take some time for them to get thorough information because is Infor Omni-Channel Campaign Management reporting occasionally takes a bit to load. Integrate chat bots to deliver extra information about site visitors

What recommendations would you give to someone considering this product?

The tool's reporting and comparison capabilities between different data threads are excellent and simple to emulate. Before this tool, it was a little challenging to solve problems relating to market trends in terms of anticipated traffic and visitor counts across various business channels.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Achiles G.

Role: Public Sector
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

Great Cross channel software

Likeliness to Recommend

10 /10

What differentiates Infor Omni-Channel Campaign Management from other similar products?

For a variety of marketing communications, especially client retention, we utilize Infor Omni Channel Campaign Manage. We have a variety of communication tools set up, including customized processes and newsletters. I think Infor Omni Channel Campaign Manage has an easy-to-use user interface and makes creating workflows simple.

What is your favorite aspect of this product?

One of the more cutting-edge and adaptable email applications I've tried utilizing Infor Omni Channel Campaign Manage which is excellent. I've used several well-known solutions, but utilize Infor Omni Channel Campaign Manage. Has been my top choice. Numerous features give users alternatives for workflows and segmentation. The user interface and template generator are likewise superb and satisfy our demands. They offer the best customer service I've ever experienced with a product I've used in the past.

What do you dislike most about this product?

Data fields for Infor Omni Channel Campaign Manage user profiles are practically indestructible. For the time being, there is no method to remove a data field that you unintentionally created. As a result, user profiles contain a ton of useless information. We had to create something utilizing their API in order to monitor emails sent per recipient.

What recommendations would you give to someone considering this product?

Additionally, we use Infor Omni Channel Campaign Manage to roll out email blast marketing for numerous auto dealerships and to engage customers through Journeys. With the use of journeys, we can automate customer engagement processes that would otherwise take a lot more manual labor. Additionally, trips give us the chance to engage clients in innovative ways that might have otherwise needed a lot of resources.

Pros

Continually Improving Product
Reliable
Enables Productivity
Trustworthy

How We Deliver

Infor Omni-Channel Campaign Management

What is Infor Omni-Channel Campaign Management?

Company Details

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Infor Omni-Channel Campaign Management Ratings

93 Likeliness to Recommend

100 Plan to Renew

94 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+99 Net Emotional Footprint

How much do users love Infor Omni-Channel Campaign Management?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Community Marketing Management Branded customer communities

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Infor Omni-Channel Campaign Management Reviews

Tony F.

Likeliness to Recommend

Pros

Fons J.

Good software and is still improving

Likeliness to Recommend

Pros

Achiles G.

Great Cross channel software

Likeliness to Recommend

Pros

Title

Feature Ratings

Mobile Marketing Management

Community Marketing Management

Social Media Marketing Management

Advanced Data Segmentation

Marketing Asset Management

Advanced Campaign Management

Marketing Analytics

Multi Channel Integration

Email Marketing Automation

Marketing Workflow Management

Marketing Operations Management

Vendor Capability Ratings

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Business Value Created

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Quality of Features

Ease of IT Administration

Ease of Data Integration

Vendor Support