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Experiture

Experiture

Composite Score
8.8 /10
CX Score
9.0 /10
Category
Experiture
8.8 /10

What is Experiture?

Whether you are a B2B marketer looking to leverage your CRM data to attract and retain as many customers as possible – or you are a B2C marketer looking to maximize customer lifetime value – Experiture has a platform that fits your needs. Only Experiture offers software for both B2B and B2C marketers, which can leverage the data you already have to create coordinated, individualized cross-channel experiences that deliver the right message to the right audience, at the right time – without ongoing help from IT.

Company Details


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Awards & Recognition

Experiture won the following awards in the Marketing Platforms - Midmarket category

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Experiture Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Experiture.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

93 Likeliness to Recommend

1
Since last award

100 Plan to Renew

95 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+100 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Experiture?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 94

Social Media Marketing Management

97

Advanced Campaign Management

96

Community Marketing Management

95

Multi Channel Integration

95

Email Marketing Automation

94

Marketing Workflow Management

94

Marketing Analytics

94

Marketing Operations Management

94

Mobile Marketing Management

93

Advanced Data Segmentation

91

Marketing Asset Management

89

Vendor Capability Ratings

Average 92

Usability and Intuitiveness

94

Business Value Created

94

Quality of Features

93

Availability and Quality of Training

93

Product Strategy and Rate of Improvement

92

Ease of IT Administration

92

Breadth of Features

92

Ease of Customization

91

Ease of Implementation

90

Vendor Support

89

Ease of Data Integration

89

Experiture Reviews

Martin D.

  • Role: Industry Specific Role
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

We adore Experiture

Likeliness to Recommend

10 /10

What differentiates Experiture from other similar products?

The software also improved the working process and sped up your reach. So, if you want to keep up with the changing ecology, install the latest Experiture version that includes the intelligent interface. This one should be tried out by both experienced market strategists and novices.

What is your favorite aspect of this product?

Experimentation occupies a distinctive position in this changing eco-system. Experiture offers the advanced marketing capabilities and processing power that HubSpot provides, which a marketing manager would anticipate, but it also has an exceptional user interface that is easy enough for a salesperson to use to create targeted, more constrained, and personalized campaigns.

What do you dislike most about this product?

Experiture has a ton of liquid language and customization functionality, but because we know so little about HTML code, it can often be challenging to put some of the use cases and functionalities we'd like to apply into practice. Our team's productivity and workflows would be enhanced by minor platform changes.

What recommendations would you give to someone considering this product?

Our marketing division makes use of the Experiture Marketing Platform. We use The Platform to distribute personalized URLs in targeted email blasts and direct mail pieces. Our Ecommerce platform's data is captured and segmented by the Experiture Marketing Platform to assist us target the appropriate demographic.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Adam R.

  • Role: Public Sector
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

One of its kind software available in the market.

Likeliness to Recommend

10 /10

What differentiates Experiture from other similar products?

The software provides a range of capabilities, such as analytics, search engine marketing tools, targeted marketing material, and email marketing. Experiture assists marketers with developing automated multi-channel campaigns, creating new leads, scoring and nurturing leads, and converting leads into chances and deals. The platform allows for the personalization of emails and marketing material across all channels, as well as SMS and bespoke landing page building.

What is your favorite aspect of this product?

This one will be very helpful to you because it has a number of intricate features and strategies that can improve product marketing. So, if you want to keep up with the changing ecology, install the latest Experiture version that includes the intelligent interface. This one should be tried out by both experienced market strategists and novices.

What do you dislike most about this product?

Conclusion: Finding the people behind the platform is, in my opinion, the most crucial consideration when evaluating and choosing automated e-mail marketing programs. All e-mail marketing platforms are complex and difficult for most individuals to completely comprehend and appreciate.

What recommendations would you give to someone considering this product?

software offers reporting, dashboard, and analytics capabilities that assist in determining the efficacy of campaigns across a variety of channels. Users may export data to a variety of file formats, including CSV, XLSX, PDF, and HTML. The package also has drag-and-drop program designers, WYSIWYG capabilities, and social media marketing tools.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Adam M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Great marketing automation software.

Likeliness to Recommend

10 /10

What differentiates Experiture from other similar products?

Experiture is a marketing platform that makes it simple for users to design, implement, automate, track, and improve multichannel marketing campaigns. Experiture is a cloud-based marketing platform with features for personalized marketing automation and customer engagement that is geared toward both B2B and B2C marketers.

What is your favorite aspect of this product?

You can launch, manage, alternative, or put into practice the best marketing strategies with the help of the fantastic and faultless email marketing tool. Many people adore the way that this software operates. The software also improved the working process and sped up your reach. It offers many advantages.

What do you dislike most about this product?

The best features aren't available in the free edition of this marketing tool, and even in the premium version, you don't quite get what you want. This is the one drawback. Additionally, the tool never chooses users who need to change the system's designated console.

What recommendations would you give to someone considering this product?

The application provides a unified picture of the marketing database and can be used to synchronize the client's IT systems with the customer data warehouse. Additionally, the software was integrated with other third-party CRM platforms, including Velocify, Microsoft Dynamics CRM, SugarCRM, and Salesforce. Experimentation maximizes the efficacy and efficiency of search engine marketing, remarketing, display, and PPC initiatives to improve the impact of online advertising campaigns.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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