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Marigold

Campaign Monitor by Marigold

Composite Score
9.2 /10
CX Score
9.5 /10
Category
Campaign Monitor by Marigold
9.2 /10

What is Campaign Monitor by Marigold?

Campaign Monitor by Marigold is email marketing software with drag-and-drop simplicity. Campaign Monitor gives you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business. You'll design and send captivating messages with ease using Campaign Monitor by Marigold. Businesses around the world leverage our modern, uncomplicated workflows to send email and SMS campaigns that increase engagement and inspire audiences to take action.

Company Details


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Awards & Recognition

Campaign Monitor by Marigold won the following awards in the Email Marketing category

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Campaign Monitor by Marigold Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Campaign Monitor by Marigold.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

96 Plan to Renew

91 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+98 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Campaign Monitor by Marigold?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Caring

Feature Ratings

Average 88

Email Delivery

92

Basic Reporting and Analytics

89

Campaign Management

89

Sales Intelligence & Conversion Rates

88

Mobile Optimized

88

SPAM Compliance

88

Segmentation

88

Surveys and Polling

87

Email Templates

87

Dynamic Content

87

A/B Testing

87

Vendor Capability Ratings

Average 87

Ease of Implementation

89

Usability and Intuitiveness

88

Breadth of Features

88

Business Value Created

87

Vendor Support

87

Ease of IT Administration

87

Quality of Features

87

Ease of Data Integration

86

Ease of Customization

86

Availability and Quality of Training

85

Product Strategy and Rate of Improvement

84

Campaign Monitor by Marigold Reviews

Olivia K.

  • Role: Operations
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2022

Manage data by assembling it into online mailing

Likeliness to Recommend

10 /10

What differentiates Campaign Monitor by Marigold from other similar products?

This more than satisfied my desire for an easy-to-use email marketing solution for ad hoc campaigns pay-as-we-gogo made it ideal for my business because I didn't have to sign a monthly contract. It works better and satisfies all of our needs.

What is your favorite aspect of this product?

I value the range of templates and how well they are optimized for mobile devices. It is simple to alter the template to reflect our brand's aesthetic. The offered automation is amazing and simple to set up, like e Welcome trip. The pricing structure scales with us according to the size of our list, which is something other ESPs may not always offer.

What do you dislike most about this product?

The user becomes frustrated when customer service responds slowly to their requests at times. There are few customizing options available and the original strategy is uncompetitive. Customers now expect a wide range of customization options to suit their interests. It does not give users a variety of possibilities.

What recommendations would you give to someone considering this product?

Everyone's favorite friend is a template! If you know how to make templates on your own, you can upload HTML versions of them to Campaign Monitor. Alternatively, you can create the templates directly on the website! They are worth a try only for the analytics dashboard. It was quite good.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Brandon Y.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2022

Platform for effective campaign monitoring

Likeliness to Recommend

9 /10

What differentiates Campaign Monitor by Marigold from other similar products?

The intended outcome is to grow engagement with new audiences while also increasing engagement with existing fans. The initial journey was simple to set up to get us started, and the API set-up for a subscriber form had comprehensive documentation. It was also helpful to have a selection of mobile-responsive templates to get us started.

What is your favorite aspect of this product?

Anyone may create eye-catching emails with adjustable themes. Drag and drop functionality in our email interface makes it simple to add images, URLs, and other content. Automate email replies to save time. Make each email specific to the recipient. Information in great detail shows how effective our email messages are. The drag-and-drop feature speeds up the template creation process and simple layouts are ideal for mobile devices.

What do you dislike most about this product?

Through Campaign Monitor, I sent my first email newsletter, and three hours after sending it, they determined I violated their terms of service. There is a fine print of the services my business, which I own, provides to clients for lead generation and states that this is not permitted.

What recommendations would you give to someone considering this product?

Campaign Monitor is a terrific tool with the ability to expand up into a more involved tool for your organization if you are just getting started with email marketing or don't want to get locked into a contract while performing ad hoc campaigns. I urge you to do this.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Effective Service

Jessi c.

  • Role: Operations
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2022

Fantastic email service for enhancing emails

Likeliness to Recommend

9 /10

What differentiates Campaign Monitor by Marigold from other similar products?

In my experience with this product, email delivery has always been reliable, with accurate follow-up information on campaign success metrics like audience size and opened emails. The convenience of templates that are optimized for mobile use is fantastic. It has easy-to-understand data visualizations and analytics, and its customer service is top-notch.

What is your favorite aspect of this product?

The email builder is incredibly user-friendly, making the process of making a professional email both quick and easy. The available themes and their responsive design for mobile devices are also great features. I like that both are creating an account and editing existing ones are straightforward with the editor's user-friendly UI. I have made it easy to attach files, links, and more to your emails using a drag-and-drop interface.

What do you dislike most about this product?

Few integrations with third-party software are available. Sometimes, we have trouble with the user interface. Patience is required to learn how to use all the features. The campaign gets saved quickly, but going through the archives is a little cumbersome. There is a lack of automation and incompatibility with Salesforce. It's hard to resend contacts inside a campaign that they did not open.

What recommendations would you give to someone considering this product?

To help businesses expand their contact lists and monitor the results of their email marketing efforts, Campaign Monitor provides several email marketing services. This is an excellent tool for businesses just getting started with email marketing or those that want not to be bound by a contract when launching ad hoc campaigns.

Pros

  • Helps Innovate
  • Reliable
  • Effective Service
  • Inspires Innovation

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