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What is Brevo?
Brevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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91 Likeliness to Recommend
97 Plan to Renew
92 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brevo?
Pros
- Includes Product Enhancements
- Respectful
- Trustworthy
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Sales Intelligence & Conversion Rates
Contact Database
Basic Reporting and Analytics
Segmentation
SPAM Compliance
Campaign Management
Mobile Optimized
Content Authoring
A/B Testing
Auto-Responders
Vendor Capability Ratings
Business Value Created
Ease of IT Administration
Ease of Implementation
Breadth of Features
Ease of Data Integration
Vendor Support
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Customization
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Brevo Reviews
Alex D.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2022
"Effective tool for marketing!"
Likeliness to Recommend
What differentiates Brevo from other similar products?
A quite popular tool in the field of marketing. I like this tool for its easy-to-use interface and simplicity in the management of campaigns. It poses no limits on the number of contacts and so unlimited subscribers can be added to the list. Some other platforms require you to pay an additional amount for the corresponding number of extra contacts but glad that this is not the case here.
What is your favorite aspect of this product?
Sendinblue has helped us to manage our subscribers and marketing campaigns. Sendinblue has reduced our workload to a great extent and we can also set automation for emails that need to be sent to our subscribers regularly. Saves a lot of time. All the campaigns have ended up being very smooth and well-managed. Many different parameters can be configured according to our requirements using Sendinblue and thus inherent stress of marketing has vanished ever since we moved to this platform.
What do you dislike most about this product?
Everything in Sendinblue is superb. Although the A/B testing tool is not included in the lite plan so we have to either buy it as an add-on or switch to a higher plan – of course, a bit more expensive. Some other tools, however, provide A/B testing tools in the free plan.
What recommendations would you give to someone considering this product?
Sendinblue is a good platform to help you in marketing campaigns via email. Its trial edition should be used and if it suits you, then you can upgrade to the paid versions according to your need and requirements. Anyhow, I recommend it!
Pros
- Efficient Service
- Caring
- Respectful
- Fair
Dorota S.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted May 2022
"Effective marketing tool"
Likeliness to Recommend
What differentiates Brevo from other similar products?
It is well priced, easy to use and has many features.
What is your favorite aspect of this product?
There are several advantages to this email marketing platform, such as its ability to be readily integrated with any other service and its ability to acquire prospective customers' email addresses using an online form. Using this tool, you may create an email marketing campaign in a matter of minutes.
What do you dislike most about this product?
To now, I have found nothing to be dislikable about this platform; it is a low-cost email marketing tool that anybody can use, and it allows users to generate and send emails rapidly.
What recommendations would you give to someone considering this product?
I suggest trying this tool's trial version and then upgrading to subscription plans for additional features if you run into any email marketing troubles.
Pros
- Unique Features
- Efficient Service
- Effective Service
- Saves Time
Cait V.
- Role: Sales Marketing
- Industry: Electronics
- Involvement: Business Leader or Manager
Submitted Apr 2022
Below average but gets the job done
Likeliness to Recommend
What differentiates Brevo from other similar products?
Ease of integration
What is your favorite aspect of this product?
Multiple campaigns
What do you dislike most about this product?
Limited feature depth
What recommendations would you give to someone considering this product?
Great for simple email campaigns
Pros
- Inspires Innovation
- Includes Product Enhancements
- Helps Innovate
- Continually Improving Product
Cons
- Leverages Incumbent Status
