What is Bloomreach Engagement?
Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Bloomreach Engagement?
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Marketing Master Data Management
Marketing Analytics
Marketing Asset Management
Social Media Marketing Management
SMS Marketing
Marketing Project Management
Mobile Marketing Management
Vendor Capability Ratings
Ease of IT Administration
Breadth of Features
Availability and Quality of Training
Business Value Created
Ease of Data Integration
Ease of Implementation
Product Strategy and Rate of Improvement
Quality of Features
Vendor Support
Usability and Intuitiveness
Ease of Customization
Also Featured in...
Bloomreach Engagement Screenshots
Bloomreach Engagement Videos
Bloomreach Engagement | The Platform in Under Three Minutes
Bloomreach Engagement | Illustrating the Value of Bloomreach for Retailers
Bloomreach Engagement | Unlock the Power of Data-Driven Marketing With the Bloomreach + TikTok
Asset manager
Performance overview
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Bloomreach Engagement Reviews
- Role: Information Technology
- Industry: Transportation
- Involvement: Business Leader or Manager
Submitted Oct 2021
Powerful tool for marketing automation
Likeliness to Recommend
Pros
- Helps Innovate
- Efficient Service
- Caring
- Respectful
Artur S.
- Role: C-Level
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Oct 2021
The best combination of features UI/UX and support
Likeliness to Recommend
What differentiates Bloomreach Engagement from other similar products?
I find them as the best combination of features, user interface and experience and support (or one of the best because i may not encounter similar level of integrity among others). they may not have all the features we need, some competitors could be better in mobile in-app messaging/personalisation or web personalisation are not really working well with Angular or their catalogues performance should really be updated anytime soon and the list can be continued. they really care and their support would go extra mile to help us with our challenges providing with crazy workarounds when i think i reached the dead end in the search of a solution
What is your favorite aspect of this product?
their main features work excellent and freaking fast, providing us with the real real time campaign management experience. they can withstand highload and that is awesome considering the fact that we create an awful lot of events to trigger marketing campaign, to automate internal processes for our massive promos and auto campaigns. i like the most their scenario builder and the support of jinja so i could personalise/automate and deliver complex variations in the campaign management for a lot of countries/languages. i like how their merge works delivering 360 customer profile and that also helps with tracking and analysing our customers
What do you dislike most about this product?
i believe they still could do better in terms of enhancing their product/features. still, the level of their customers may significantly vary and they may have focused on rather inexperienced users who have just started playing around CDP/MA etc. they have the great team onboard, i do not exaggerate as i have managed frontend/backend dev teams as well as campaign operators and consultants. but they most likely humble themselves in terms of feature development and delivery. their competitors are more ambitious in that term and Bloomreach should really start gearing up as competition in this field is getting ruthless and ferocious.
What recommendations would you give to someone considering this product?
the product is awesome but if you do not know what you need exactly and have not prepared the technical requirements cheat sheets with as many details as possible then be prepared for a lot of stress and hire of external help while integrating the product and implementing their features. the team that integrate and the team that would then use in for developing and delivering marketing campaigns as well as analysing them and customers should also be led by highly qualified and ambitious leader. the level of campaign operators may be of entry level as their UI is quite easy to use: main features proficiency is easy to acquire within weeks.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy