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Bloomreach Engagement Logo
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Bloomreach Inc

Bloomreach Engagement

8.0 /10
Category
Bloomreach Engagement
8.0 /10

What is Bloomreach Engagement?

Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.

Company Details


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Awards & Recognition

Bloomreach Engagement won the following awards in the Marketing Automation - B2C category

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Bloomreach Engagement Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Bloomreach Engagement.

87 Likeliness to Recommend

100 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Bloomreach Engagement?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 86

Email Marketing Automation

93

Customer Journey Modelling

88

Marketing Master Data Management

88

Marketing Analytics

86

Marketing Asset Management

84

Social Media Marketing Management

83

SMS Marketing

83

Marketing Project Management

83

Mobile Marketing Management

79

Vendor Capability Ratings

Average 84

Ease of IT Administration

88

Breadth of Features

85

Availability and Quality of Training

85

Business Value Created

85

Ease of Data Integration

84

Ease of Implementation

83

Product Strategy and Rate of Improvement

83

Quality of Features

83

Vendor Support

83

Usability and Intuitiveness

82

Ease of Customization

80

Bloomreach Engagement Screenshots

Bloomreach Engagement Videos

Bloomreach Engagement Reviews

  • Role: Information Technology
  • Industry: Transportation
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Oct 2021

Powerful tool for marketing automation

Likeliness to Recommend

7 /10

Pros

  • Helps Innovate
  • Efficient Service
  • Caring
  • Respectful

Artur S.

  • Role: C-Level
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2021

The best combination of features UI/UX and support

Likeliness to Recommend

10 /10

What differentiates Bloomreach Engagement from other similar products?

I find them as the best combination of features, user interface and experience and support (or one of the best because i may not encounter similar level of integrity among others). they may not have all the features we need, some competitors could be better in mobile in-app messaging/personalisation or web personalisation are not really working well with Angular or their catalogues performance should really be updated anytime soon and the list can be continued. they really care and their support would go extra mile to help us with our challenges providing with crazy workarounds when i think i reached the dead end in the search of a solution

What is your favorite aspect of this product?

their main features work excellent and freaking fast, providing us with the real real time campaign management experience. they can withstand highload and that is awesome considering the fact that we create an awful lot of events to trigger marketing campaign, to automate internal processes for our massive promos and auto campaigns. i like the most their scenario builder and the support of jinja so i could personalise/automate and deliver complex variations in the campaign management for a lot of countries/languages. i like how their merge works delivering 360 customer profile and that also helps with tracking and analysing our customers

What do you dislike most about this product?

i believe they still could do better in terms of enhancing their product/features. still, the level of their customers may significantly vary and they may have focused on rather inexperienced users who have just started playing around CDP/MA etc. they have the great team onboard, i do not exaggerate as i have managed frontend/backend dev teams as well as campaign operators and consultants. but they most likely humble themselves in terms of feature development and delivery. their competitors are more ambitious in that term and Bloomreach should really start gearing up as competition in this field is getting ruthless and ferocious.

What recommendations would you give to someone considering this product?

the product is awesome but if you do not know what you need exactly and have not prepared the technical requirements cheat sheets with as many details as possible then be prepared for a lot of stress and hire of external help while integrating the product and implementing their features. the team that integrate and the team that would then use in for developing and delivering marketing campaigns as well as analysing them and customers should also be led by highly qualified and ambitious leader. the level of campaign operators may be of entry level as their UI is quite easy to use: main features proficiency is easy to acquire within weeks.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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