
What is Asana?
With tasks, projects, conversations and dashboards, Asana enables teams to move work from start to finish.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
86 Satisfaction of Cost Relative to Value
Down
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 95%
- Negotiation and Contract:
- 93%
- Conflict Resolution:
- 94%
- Strategy & Innovation:
- 93%
- Service Experience:
- 95%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Asana?
Pros
- Enables Productivity
- Helps Innovate
- Reliable
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Collaboration
Planning and Scheduling
Workflow Management
Dependency and Milestone Tracking
Hierarchical Task Management
Document Management
Resource Management
Mobile Access
Reporting
Time & Expense Tracking
Budget Management
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Quality of Features
Breadth of Features
Usability and Intuitiveness
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Also Featured in...
Product Management
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Task Management
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Objectives and Key Results
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Asana Reviews

Avinash K.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jul 2025
Easy for tracking tasks and projects
Likeliness to Recommend
What differentiates Asana from other similar products?
Strong integrations, can connect with Slack, Calendar etc. Rule-based automation for task assignments, status updates, and reminders, reducing manual tracking. Can handle personal to-do lists, team kanban boards, or structured project plans.
What is your favorite aspect of this product?
Flexibility and User interface.
What do you dislike most about this product?
Lacks advanced resource management or deep financial tracking needed for complex project management.
What recommendations would you give to someone considering this product?
Asana is ideal if you want to improve team collaboration, track tasks easily, and get work done without the complexity of traditional project management tools. Go for it if you've above workflow.
Pros
- Acts with Integrity
- Continually Improving Product
- Reliable
- Performance Enhancing
Thomas I.
- Role: Finance
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2025
Custom fields let me mark my top objectives.
Likeliness to Recommend
What differentiates Asana from other similar products?
When it comes to planning tasks, Asana's custom fields are better than ClickUp's because they let me add details like cost or urgency. It's the computer label maker I use for work.
What is your favorite aspect of this product?
With custom fields, I can quickly sort my board by job by "high priority" or "$500 budget." For focus, I can sort by fields like "due this week." To make reports easier, the workspace syncs information to sheets. With over 100 connections, like Slack, field data is pulled into chats, which helps my team stay on the same page.
What do you dislike most about this product?
Fields cost $13.49 a month, and free users only get basic tags. It's hard to set up, and my intern labeled jobs wrong, which caused confusion.
What recommendations would you give to someone considering this product?
Once, a filter broke and blocked chores, and customer service took a day to respond, which made things worse. Asana's custom fields will change the game for task organizers, but users will need to be trained and update to get access.
Pros
- Trustworthy
- Caring
- Saves Time
- Includes Product Enhancements

Sofia Z.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2025
User-friendly project management solution
Likeliness to Recommend
What differentiates Asana from other similar products?
Asana allows us to organize projects in an efficient way. It is a reliable platform with a full range of advanced functionalities. The thing I like about this tool is its automation, which automatically handles activities and saves my valuable time.
What is your favorite aspect of this product?
Besides being the best platform for project management, Asana has helped me in streamlining workflows automatically. It has a great ability to integrate with hundreds of third-party applications. The adjustable dashboard feature has been on my go-to for sure. Moreover, its customer support is also playing its best part by providing quick and responsive support.
What do you dislike most about this product?
There are no dislikes for Asana, it provides amazing services. Moreover, I like the way it lets me make various customizations in this tool.
What recommendations would you give to someone considering this product?
I would recommend using Asana if you really are looking for a visually intuitive and collaborative project management platform because it will provide you with a custom dashboard feature, real-time updates feature, streamlining workflow automation feature, 100+ third-party integrations features, and much more.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing