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A/B Testing Software

A/B Testing

What is A/B Testing Software?

A/B testing software is used to perform randomized experimentation process where two versions of an asset are compared by marketers or researchers to gauge the performance of an asset to promote the best digital experiences and campaign results. The software includes split testing capabilities, server-side testing, audience targeting, and analytics.

Common Features

  • Split Testing
  • Server Side Testing
  • Personalization/Audience Targeting
  • Analytics and Reporting
  • Feature Flagging
  • Integrations
  • Audience Segmentation
  • Multivariate Testing
  • Traffic Allocation Control
  • No-Code/Low-Code Test Building
  • Goal Tracking and Conversion Definition
  • Landing Page & Web Form Testing
  • Heatmaps/Clickmaps
  • Visual Editor
  • Split URL Testing

Top A/B Testing Software

2025 Data Quadrant Awards

2024 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

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Products: 5
Next Award: Apr 2026

Top A/B Testing Software 2025

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

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Products below are ineligible for awards due to insufficient recent reviews

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Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers.

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Amplitude is the Digital Optimization System. Powered by the proprietary Amplitude Behavioral Graph, the Digital Optimization System enables organizations to see and predict which combination of features and actions translate to business outcomes – from loyalty to lifetime value – and intelligently adapt each experience in real-time based on these insights.

Statsig

Statsig

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Thousands of companies, from startups to Fortune 500s, rely on Statsig to make data-driven decisions. Ship smarter and faster with the unified platform for feature flags, experimentation, and analytics.

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Apptimize, an innovation engine providing industry-leading experimentation and feature release management, supports the creation of exceptional user experiences across all digital platforms: mobile, hybrid, OTT, web, and server.

Monetate

Monetate

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Monetate empowers organizations to use relevant data to make the most intelligent and personalized decisions across touchpoints. Capabilities such as testing and experimentation, recommendations, and automated 1-to-1 experiences give brands the ability to deliver the right experience at the right time to their customers.

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ClickFunnels is an online tool for building high-converting websites and sales funnels. ClickFunnels is an all-in-one service that entrepreneurs can use to build a website, generate leads, make sales, grow your email list, and create a brand.

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Eppo is a next-gen A/B experimentation platform that enables product development speed and entrepreneurial culture. Eppo helps companies unlock growth and encourages an entrepreneurial culture with a trusted platform for randomized experiments. It talks directly to your data warehouse (Snowflake, BigQuery, or Redshift) and lets your analysts define metrics in familiar SQL. With our advanced statistics features, experiments analyzed on the Eppo platform lead to decisions more quickly than traditional A/B tests.

Intellimize

Intellimize

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Intellimize is an AI-driven website personalization and conversion rate optimization platform that enables marketers to convert more traffic. Intellimize uses machine learning to help marketers power high-converting websites.

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An AI-Powered Commerce Experience Platform (CXP) designed for ease of use, Nosto empowers brands to build, launch, and optimize compelling digital experiences without the need for dedicated IT resources or a lengthy implementation process. Nosto enables online brands to deliver authentic, relevant, and personalized experiences at every touchpoint, across every device.

Kameleoon

Kameleoon

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Kameleoon is an A/B testing, Full Stack, and AI-powered personalization solution for every type of team. Kameleoon is the only optimization solution with web, full stack, and feature experimentation capabilities in a single unified platform.