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A/B Testing Software

A/B Testing

What is A/B Testing Software?

A/B testing software is used to perform randomized experimentation process where two versions of an asset are compared by marketers or researchers to gauge the performance of an asset to promote the best digital experiences and campaign results. The software includes split testing capabilities, server-side testing, audience targeting, and analytics.

Common Features

  • Split Testing
  • Server Side Testing
  • Personalization/Audience Targeting
  • Analytics and Reporting
  • Feature Flagging
  • Integrations
  • Audience Segmentation
  • Multivariate Testing
  • Traffic Allocation Control
  • No-Code/Low-Code Test Building
  • Goal Tracking and Conversion Definition
  • Landing Page & Web Form Testing
  • Heatmaps/Clickmaps
  • Visual Editor
  • Split URL Testing

Top A/B Testing Software

2025 Data Quadrant Awards

2024 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

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Products: 5
Next Award: Apr 2026

Top A/B Testing Software 2025

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

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Products below are ineligible for awards due to insufficient recent reviews

GrowthBook

Growthbook

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A modern feature flagging and experimentation platform to help companies make smart data-driven decisions

Convert

Convert

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Convert delivers scalable, enterprise-grade A/B testing capabilities without the enterprise price tag. You can run both frontend and backend experiments with zero flickering using its SmartInsert technology, while the platform’s 40+ stackable targeting filters and API enable sophisticated test deployment. Convert’s comprehensive toolkit includes real-time QA through Live Logs & QA Wizard, built-in hypothesis prioritization frameworks, and automated collision prevention—all backed by expert support to help you launch tests in under 30 minutes.

Upflowy

Upflowy

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Upflowy is a drag and drop tool to build and optimise web experiences. Allowing you to easily A/B test signup experiences, sales lead funnels, customer on-boarding, and much more. Upflowy gives you everything you need to build a story worth engaging with, in only a few clicks. Easily add and experiment with imagery, video, animation on your signup flow and customise it all to your branding. Create impact using more personalised experiences creating less friction to enable higher conversion rates.

Yieldify

Yieldify

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Yieldify is a fully managed end-to-end personalization platform that helps ecommerce marketers generate more revenue by engaging their customers with personalized experiences. Yieldify is a fully managed personalization platform for ecommerce businesses that gets the data on your audience behavior, engages the right customers with personalized experiences and increases your ecommerce revenue.

Symplify

Symplify

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Symplify offers an easy-to-use player engagement solution that combines the power of website conversion optimization and multi-channel marketing automation all in one package. Benefit from the full end-to-end solution or select only the modules you need to take your existing marketing solution to the next level. We help you convert prospects into new customers, then engage them to make them your best customers.

LaunchDarkly

LaunchDarkly

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LaunchDarkly is a scalable feature management platform that allows development teams to innovate faster by fundamentally transforming how software is delivered to customers.

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Test your insights. Run experiments. Win. Or learn. And then win.

EngageBay Inc.

EngageBay

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EngageBay is a simple, powerful, affordable, integrated all-in-one marketing, sales & support software with free CRM that is designed to be an affordable alternative to expensive platforms like Hubspot. It is designed specifically for small businesses & startups. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales. Further, you can build meaningful customer relationships that stay for life.

SiteSpect

SiteSpect

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SiteSpect is the leading A/B testing and optimization platform that enables growing businesses to test changes to their website, mobile experience, and other digital properties. SiteSpect enables you to test and personalize across the entire customer experience, from client-side look and feel to server-side functionality, engaging your website visitors with the right experience at the right time.

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Conductrics provides the tools needed to run experiments and surveys correctly and responsibly.