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A/B Testing Software

A/B Testing

What is A/B Testing Software?

A/B testing software is used to perform randomized experimentation process where two versions of an asset are compared by marketers or researchers to gauge the performance of an asset to promote the best digital experiences and campaign results. The software includes split testing capabilities, server-side testing, audience targeting, and analytics.

Common Features

  • Split Testing
  • Server Side Testing
  • Personalization/Audience Targeting
  • Analytics and Reporting
  • Feature Flagging
  • Integrations
  • Audience Segmentation
  • Multivariate Testing
  • Traffic Allocation Control
  • No-Code/Low-Code Test Building
  • Goal Tracking and Conversion Definition
  • Landing Page & Web Form Testing
  • Heatmaps/Clickmaps
  • Visual Editor
  • Split URL Testing

Top A/B Testing Software

2025 Data Quadrant Awards

2024 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 5
Next Award: Apr 2026

Top A/B Testing Software 2025

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

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Products below are ineligible for awards due to insufficient recent reviews

Crazy Egg

Crazy Egg

Insufficient Data
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Crazy Egg is an analytics platform that tracks and optimizes website visitor behavior so you can improve the user experience, increase your conversion rates, and boost your bottom line.

SALESmanago

SALESmanago

Insufficient Data
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SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful. SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

WebEngage, Inc.

WebEngage

Insufficient Data
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WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.

Freshworks Inc.

Freshmarketer

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Create personalized multichannel customer journeys at scale with Freshmarketer. Engage with buyers wherever they are and provide consistent multichannel experiences across email, WhatsApp, SMS, live chat, social media, and more using a single solution.

LeadPages

Leadpages

Insufficient Data
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Leadpages is a digital lead generation platform, our software, support, and training enables entrepreneurs and marketers to easily publish websites and landing pages, and turn any page into a conversion opportunity. Used to boost results with advertising on Facebook, LinkedIn, Google, Instagram, and beyond; along with organic searches on Google and Bing, you’ll market more confidently with Leadpages.

Instapage

Instapage

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Instapage is a secure conversion platform that protects you and your customers' personal data, right out of the box. Instapage easily connects with your favorite advertising, CRM, email, ecommerce, marketing, and sales solutions.

Dynamic Yield

Dynamic Yield

Insufficient Data
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Dynamic Yield is platform agnostic and seamlessly integrates with your existing tech stack. With Dynamic Yield you can personalize, optimize, and act on your data using the tools already in your stack, including data management platforms, eCommerce enterprise systems, email marketing services, web analytics solutions, and more. With Dynamic Yield’s Experience OS, you can algorithmically match content, products, and offers to each individual customer to increase revenue, build customer loyalty, and gain a sustainable competitive advantage.

Webtrends Optimize

Webtrends Optimize

Insufficient Data
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Webtrends Optimize is a powerful, enterprise-grade experimentation platform with a suite of website optimisation tools to enhance your visitors digital experience. Webtrends Optimize ensures businesses increase online conversions and maximise the ROI from their website & other digital assets with informed, data-driven decisions.

AB Smartly

ABsmartly

Insufficient Data
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You get 100% control of your data. With Group Sequential Testing you'll find it easier to make decisions, efficiently monitor data, reduce sample sizes, and save time while achieving trustworthy results up to 80% faster.

Mutiny

Mutiny

Insufficient Data
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Mutiny makes it easy to target and convert more B2B buyers on your site with no code web personalization.