Articulate Organizational Culture

Unleash the power of culture to build a competitive advantage.

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Often, a gap exists between an organization’s described culture and the employees’ lived experience:

  •  This gap varies by employee level, with leaders of leaders having more positive perceptions of their organization’s culture than non-managers.
  • There is a lack of awareness around the material impact that physical space, leaders, HR, and employees have in shaping the desired culture, values, and behaviors.

How employees behave and interact makes or breaks organizational success:

  • An intentionally designed culture blueprint is the key to strengthening the organization’s competitive advantage and articulating the behaviors, beliefs, and mindsets needed for strategic execution and a positive experience.

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Module 1: Understand current culture and describe future state

The Purpose

Exploration and identification of the culture that enables desired organizational outcomes.

Key Benefits Achieved

  • An understanding of the strengths and limitations of the current culture.
  • Enhanced alignment between desired culture and organizational vision, mission, and strategy.

Activities: Outputs:
1.1 Identify why culture is a priority.
1.2 Connect the organizational goals to culture.
  • Key messages aligning the need for culture design with organizational vision, mission and strategy.
1.3 Describe the future.
  • Insights to guide values selection.
1.4 Review culture assessment data.
1.5 Pinpoint values for desired culture.
  • Organizational values selected.
1.6 Craft culture statement.

Module 2: Define culture through values and behaviors

The Purpose

  • Finalize the culture blueprint.

Key Benefits Achieved

  • Clear descriptions of and observable behaviors associated with the selected values.
  • Increased buy-in and support from executives on how their behaviors support the desired culture.

Activities: Outputs:
2.1 Craft culture statement (cont.).
2.2 Craft values definitions.
2.3 Identify behaviors attached to the values.
  • Culture blueprint created.
2.4 Executive Reflection and discussion on how to role model behaviors aligned to the new values.
  • Executive behaviors to maintain and behaviors to shift identified.
2.5 Set goals for the culture change.
  • Plan for how to assess culture blueprint impact on organizational outcomes.