|Create a Culture of Recognition to Drive Engagement, Improve Retention, and Increase Profitability
Create a Culture of Recognition to Drive Engagement, Improve Retention, and Increase Profitability
Establish informal recognition to create a high-return culture of recognition.
According to a 2013 survey by the Society for Human Resource Management (SHRM) and Globoforce, 81% of organizations currently have a recognition program.
Despite the prevalence of recognition programs, employees want more recognition than they currently receive:
“52% of employed workers do not feel their efforts are recognized or valued” (WorldatWork).
65% of Americans surveyed had received no recognition in the preceding year (Gallup Organization).
85% of employees feel overworked and underappreciated (Dr. B. Nelson).
Recognition is a significant employee engagement driver. For every 10% increase in recognition:
The engagement score increases by 3.6%
The performance commitment score increases by 4.7%
The intent to stay score increases by 10%
Impact & Result
Clearly, the existence of a recognition program isn’t enough. The program must be widely used to create business benefits. To realize benefits and maintain them, you must create a culture of recognition.
Recognition doesn’t have to be complicated or costly. Appreciation is more effective in impacting key behaviors and performance.
To create a culture of recognition, empower people to recognize one another on an ad-hoc basis. This will ingrain the notion of appreciation. Therefore, the best way to create a culture of recognition is by developing training & support and providing resources for informal recognition.
Research & Tools
1. Make the case for recognition
Get buy-in for recognition initiatives by outlining the extensive business benefits.
Form a recognition project team and drive home the eight keys to successful recognition.
3. Design recognition initiatives
Isolate key behaviors, set nomination criteria, layer recognition initiatives, set a budget, and create a measurement baseline with an engagement survey to ensure optimal results.
4. Operationalize recognition initiatives
Set guidelines, create a communication plan, train managers, and plan for ongoing measurement to ensure long-term success.