Inclusive Language Guide

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A lack of consensus on what inclusive language entails, how inclusive language changes by context and over time, and the demographic specific nuances of inclusive language are challenges organizations must consider in their approach to inclusive language.
As organizations aim for inclusivity in various forms of communication, it is crucial for creators of written content to consistently embed inclusive language in organizational-wide communications.

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Our Advice

Critical Insight

Written artifacts are one of the main tools organizations use to communicate their norms, what they prioritize, what they value, and how they interact with internal and external audiences, from candidates to employees to customers and partners. A failure to prioritize inclusive language in written communications is a clear signal that the organization does not prioritize inclusion and belonging.

Impact and Result

Inclusive language contributes to and reinforces inclusion as an organizational priority and helps establish feelings of belonging in employees.

Inclusive Language Guide Research & Tools

1. Overview of inclusive language

Understand what inclusive language is and how embedding it into written communications benefits all key individuals.

2. Principles of inclusive language

Become familiar with the principles of inclusive language.

3. Inclusive language best practices across demographic groups

Learn about the inclusive language best practices across demographic groups.

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McLean & Company is an HR research and advisory firm providing practical solutions to human resources challenges via executable research, tools, diagnostics, and advisory services that have a clear and measurable impact on your business.

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Get the help you need in this 1-phase advisory process. You'll receive 3 touchpoints with our researchers, all included in your membership.

Call 1: Discuss the importance of inclusive language, including the definition, common misconceptions, related benefits and risks, and industry considerations.
Call 2: Review the six principles of inclusive language and recommendations for embedding inclusive language in the organization’s written communications.
Call 3: Outline best practices for inclusive language across demographic groups.