Plan for the Future of Employee Engagement

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Our Advice

Critical Insight

• Engagement 2020, which McLean & Company calls “Investment,” considers the return on the investment of the employee.
• Investment is a mutually beneficial relationship in which the employee consciously contributes those things that the organization values (e.g. skills, time, effort), and in return, the organization invests in what the employee values (e.g. compensation, development, recognition).
• Organizations must strive to have a workforce that is not just engaged, but invested.
• The degree of the employees’ investment depends on the returns they receive from the organization; start maximizing the return for employees to ultimately improve the return of them.

Impact and Result

Investment addresses the key challenges that organizations face when engaging their employees. Investment, as a complement to engagement, will have the following impact:

• Organizations will focus on those employee behaviors (or in other words, employee returns) that matter most.
• Executives are likely to buy-in to investment as it has a direct impact on the bottom line.
• Investment doesn’t rely on close relationships, but rather employees and organizations having a mutual understanding of what they give and receive in return. This minimizes the challenges associated with dispersed teams due to increased teleworking and globalization.
• Invested employees will give more than discretionary effort – they will give their best performance.
• New hires are more likely to be invested than engaged as engagement takes much more time.