Your organization should be using social media as part of its recruiting process, and there are ways to optimize your social media recruiting (SMR) strategy to get the most out of your time and effort. Don't treat social media as an add-on to your existing recruitment process – SMR is an interactive, candidate-centric model. It means thinking about sourcing in a drastically different way.
Use McLean & Company's process to optimize your SMR practices:
- Evaluate your current SMR state and prioritize areas for improvement.
- Identify clear SMR goals to build an SMR sourcing plan that will deliver desired results.
- Create a plan of action that aligns with your recruiting goals, including selecting appropriate social media channels for your needs and effectively communicating through that channel.
- Properly manage your accounts to ensure consistent messaging and an engaging experience for your target audience.
Your SMR plan must be flexible and agile. As technology inevitably evolves, so must your approach to SMR. To stay competitive, you must leverage your experience, be adaptable, and be aware of emerging technology and social media trends.