Engage Generation Y

Organizations are struggling to attract, engage, and retain top talent in Generation Y.
Organizations cannot afford to neglect Generation Y as they will soon be the largest proportion of the North American workforce.
Organizations need to implement initiatives that will not only engage Generation Y, but also maintain engagement in the rest of their workforce.
Organizations need to train managers to improve management practices in order to better connect with Generation Y employees.

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Our Advice

Critical Insight

Generation Y does not live up to the majority of the stereotypes put upon them; in reality, they want many of the same things in the workplace that other generations want.
Most Generation Y are eager to learn and develop in their career, despite the many myths being perpetuated about them.
Flexibility and development are key components of a Generation Y-friendly work environment.
Implementing results-oriented work environment (ROWE) practices will also go a long way to creating a workplace to foster Generation Y’s loyalty.

Impact and Result

Understand the urgency to engage Generation Y to get buy-in from leadership to implement effective engagement initiatives.
Learn how to engage Generation Y at the job level, so they can better perform in their day-to-day roles.
Learn to better engage Generation Y at the organizational level to retain them and maintain your organization’s reputation as an employer.
Get started with employee engagement measures to find out the specific initiatives you need to focus on in your organization.

Engage Generation Y Research & Tools

1. Understand the most important initiatives to engage Generation Y

Improve the attraction, engagement, and retention of Generation Y employees.

2. Train managers to improve their management practices using Generation Y trends

Improve day-to-day management practices with Generation Y employees.

About McLean & Company

McLean & Company is an HR research and advisory firm providing practical solutions to human resources challenges via executable research, tools, diagnostics, and advisory services that have a clear and measurable impact on your business.

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Contributors

In April of 2012, McLean & Company conducted in-depth interviews with a line of business managers, executives, HR professionals, and Generation Y experts to learn how to best engage Generation Y in the workplace.
Expert contributors include:
- Mike Atkinson, Professor, University of Western Ontario
- Tamara Erickson, author of The Generation Y Guide, Managing Director at Moxie Insight
- Ken Grobach, author of The Age Curve, Demographer
- Christine Hassler, Generation Y Consultant
- Lisa Orrell, author of Millennials Incorporated, Founder of The Orrell Group
- Jody Thompson, Founder of GO ROWE
- Jean Twenge, author of Generation Me, Founder of iGen Consulting, Professor at San Diego State University
During the same timeframe, McLean & Company fielded a survey to better understand high potential employee processes. The survey attracted 150 respondents.