Brand Manager

Last Revised: October 8, 2010


The Brand Manager will guide the marketing strategy and development roadmap for a particular brand in the company’s portfolio. The Brand Manager will conduct market research and competitive analysis for the brand and use this information to guide strategy related to brand advertizing and positioning, channel strategy, pricing, and new product development. The Brand Manager will oversee project timelines for marketing projects as well as engineering work. The Brand Manager holds profit and loss (P&L) responsibility for the brand and will forecast and track all revenue and costs relevant to the brand.

Related Content

Help