Optimize the Organization’s LinkedIn Presence
The hiring team is the solution to the LinkedIn puzzle.
RETIRED CONTENT
Please note that the content on this page is retired. This content is not maintained and may contain information or links that are out of date.An immature LinkedIn presence saddles the hiring team with:
- Incomplete profiles
- A lack of strategic direction
- Unsuitable investments
- Poor training and tracking
An optimized LinkedIn presence:
- Lowers time to file
- Lowers cost per hire
- Increases the number of employee referrals
- Improves quality of hire
Book Your Workshop
Workshops are a great way to accelerate your project. Our highly skilled facilitators take you through key phases of your project and ensure your team has the guidance needed to complete your project successfully.
Module 1: Determine the LinkedIn Subscription You Need to Make the Right Investment
The Purpose
- Review the case for optimizing your organization’s use of LinkedIn.
- Establish metrics to assess the measured value of the project.
- Align your LinkedIn investment to your organization’s needs, and establish realistic goals for your presence on the network.
Key Benefits Achieved
- A persuasive case for right-sizing your LinkedIn investment.
- A clear understanding of the return on investment of your LinkedIn presence.
- A LinkedIn subscription tailored to your organizational needs.
| Activities: | Outputs: | |
|---|---|---|
| 1.1 | Use the LinkedIn Benchmarking Tool to analyze the value of your initiative |
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| 1.2 | Review your organizational goals |
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| 1.3 | Identify critical positions |
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| 1.4 | Assess the organizational risks of using LinkedIn |
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| 1.5 | Draft a list of requirements |
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| 1.6 | Assess the kind of subscription that meets the needs of your organization |
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Module 2: Optimize Your LinkedIn Subscription to Ensure Quality Candidates Can Find You
The Purpose
- Review best practices for building a LinkedIn profile.
- Formulate key branding messages from your employee value proposition.
Key Benefits Achieved
- Improve the visibility of your organization’s LinkedIn profiles.
- Provide your hiring team with branding guidance for their activities on LinkedIn.
| Activities: | Outputs: | |
|---|---|---|
| 2.1 | Develop an action plan to promote your brand on LinkedIn |
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| 2.2 | Coach your hiring team in best profile-building practices |
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| 2.3 | Coach your hiring team to grow their connections strategically |
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