Develop a Gamification Strategy to Improve Employee Engagement

Assess if gamification is right for your organization.

Onsite Workshop

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A lack of gamification throughout an organization can result in:

  • Reduced ability to manage performance
  • Lower response rates to learning & development
  • Low employee engagement

Embedding engagement within an organization can result in:

  • Increased revenue, creativity, and productivity
  • Higher levels of employee engagement
  • Enhanced employee collaboration and feedback

Module 1: Lay the Groundwork

The Purpose

After completing this section, you will understand:

  • What gamification is and how it can be applied in the workplace.
  • How to identify your priority engagement drivers and if they are suited to gamification.
  • How to establish high level goals for a gamified engagement initiative.
  • How to assess your target audience at the organizational, team, and individual level.

Key Benefits Achieved

Having engaged in this process, you will be able to:

  • Identify if your priority engagement drivers are suited to gamification.
  • Establish high level goals for a gamified engagement initiative.
  • Assess your target audience.

Activities: Outputs:
1.1 Set the stage
1.2 Determine if gamification can address your engagement pain points
  • Documented priority engagement drivers, with related high level goals
1.3 Assess your target audience
  • Documented target audience at the organizational, team, and individual levels

Module 2: Develop Your Gamified Engagement Strategy

The Purpose

After completing this section, you will understand:

  • Essential gamification design principles.
  • The four types of gamification elements and how to link them to your goal(s) and target audience when designing an initiative.
  • How to conduct a cost/benefit analysis.
  • Key elements of implementation and communication plans.

Key Benefits Achieved

Having engaged in this process, you will be able to:

  • Conduct a gamification options analysis.
  • Conduct a cost/benefit analysis and finalize your design options.
  • Document your implementation and communication plans.

Activities: Outputs:
2.1 Conduct a gamification options analysis
  • Tailored gamification options
2.2 Finalize your design options
  • Communication plan
2.3 Document your gamified engagement strategy
  • Implementation and communication plans

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