Develop a Gamification Strategy to Improve Employee Engagement
Assess if gamification is right for your organization.
RETIRED CONTENT
Please note that the content on this page is retired. This content is not maintained and may contain information or links that are out of date.A lack of gamification throughout an organization can result in:
- Reduced ability to manage performance
- Lower response rates to learning & development
- Low employee engagement
Embedding engagement within an organization can result in:
- Increased revenue, creativity, and productivity
- Higher levels of employee engagement
- Enhanced employee collaboration and feedback
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Module 1: Lay the Groundwork
The Purpose
After completing this section, you will understand:
- What gamification is and how it can be applied in the workplace.
- How to identify your priority engagement drivers and if they are suited to gamification.
- How to establish high level goals for a gamified engagement initiative.
- How to assess your target audience at the organizational, team, and individual level.
Key Benefits Achieved
Having engaged in this process, you will be able to:
- Identify if your priority engagement drivers are suited to gamification.
- Establish high level goals for a gamified engagement initiative.
- Assess your target audience.
| Activities: | Outputs: | |
|---|---|---|
| 1.1 | Set the stage |
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| 1.2 | Determine if gamification can address your engagement pain points |
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| 1.3 | Assess your target audience |
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Module 2: Develop Your Gamified Engagement Strategy
The Purpose
After completing this section, you will understand:
- Essential gamification design principles.
- The four types of gamification elements and how to link them to your goal(s) and target audience when designing an initiative.
- How to conduct a cost/benefit analysis.
- Key elements of implementation and communication plans.
Key Benefits Achieved
Having engaged in this process, you will be able to:
- Conduct a gamification options analysis.
- Conduct a cost/benefit analysis and finalize your design options.
- Document your implementation and communication plans.
| Activities: | Outputs: | |
|---|---|---|
| 2.1 | Conduct a gamification options analysis |
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| 2.2 | Finalize your design options |
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| 2.3 | Document your gamified engagement strategy |
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