- Human resources (HR) departments already strapped for time spend the majority of their attention on other HR activities rather than the employee value proposition (EVP) (McLean & Company, 2022 HR Trends Report, n=405).
- When creating an EVP, organizations often forget about the employee voice and engagement, neglect to look at competitors, and confuse it with employer branding, which leads to inaccurate, misaligned, and undifferentiated EVPs.
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- Get on-demand project support
- Get advice, coaching, and insight at key project milestones
- Go through a Guided Implementation to help you get through your project
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Critical Insight
A strong employee value proposition (EVP) provides a compelling but realistic view of the benefits of joining the organization, while also leading to a connection that encourages employees to stay.
Impact and Result
- Create a realistic and compelling EVP by using the employee voice to uncover the lived experience and the organizational offerings that employees highly value.
- Highlight the organization’s unique features in the EVP to differentiate from competitors, allow potential and current employees to assess fit, and support recruitment and retention efforts.
- Fully integrate and sustain the EVP through strong communication partnerships across the organization that reach both internally and externally.
Employee Value Proposition
This program has been approved for continuing professional development (CPD) hours under Section A of the Continuing Professional Development (CPD) Log of the Human Resource Professionals Association (HRPA).
McLean & Company is recognized by SHRM and can award Professional Development Credits (PDCs) for the SHRM-CP® or SHRM-SCP®.
HR Certification Institute's® (HRCI®) official seal confirms that McLean & Company meets the criteria for pre-approved recertification credit(s) for any of HRCI’s eight credentials, including SPHR® and PHR®.
How to complete this course:
Use these videos, along with the Project Blueprint deck above, to gain an understanding of the subject. Start with the Introduction, then move through each of the Course Modules. At the end of each Module, you will be required to complete a short test to demonstrate your understanding. You will complete this course when you have completed all of the course tests.
- Number of Course Modules: 5
- Estimated Completion Time: 1.5 hours
Learning Outcome
Develop a unique EVP for your organization to reinforce your talent management strategy and differentiate from key talent competitors.
Learning Objectives
By the end of this course, learners will be able to:
- Understand what an EVP is for and the impact of the EVP for organizations both internally and externally.
- Determine the criteria necessary to create a robust and successful EVP.
- Align the EVP with the employer brand.
- Road-test the EVP internally and externally.
- Determine how to align HR policies and programs to the new EVP.
- Define communications around launching the EVP.
Course Modules
Academy EVP: Introduction: Uncover an impactful Employee Value Proposition
Academy EVP: Module 1: Build a Plan to Develop the EVP
Academy EVP: Module 2: Uncover the EVP
Academy EVP: Module 3: Evaluate and Refine the EVP
Academy EVP: Module 4: Implement and Sustain the EVP