Optimize the Organization’s LinkedIn Presence

The hiring team is the solution to the LinkedIn puzzle.

Onsite Workshop


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An immature LinkedIn presence saddles the hiring team with:

  • Incomplete profiles
  • A lack of strategic direction
  • Unsuitable investments
  • Poor training and tracking

An optimized LinkedIn presence:

  • Lowers time to file
  • Lowers cost per hire
  • Increases the number of employee referrals
  • Improves quality of hire

Module 1: Determine the LinkedIn Subscription You Need to Make the Right Investment

The Purpose

  • Review the case for optimizing your organization’s use of LinkedIn.
  • Establish metrics to assess the measured value of the project.
  • Align your LinkedIn investment to your organization’s needs, and establish realistic goals for your presence on the network.

Key Benefits Achieved

  • A persuasive case for right-sizing your LinkedIn investment.
  • A clear understanding of the return on investment of your LinkedIn presence.
  • A LinkedIn subscription tailored to your organizational needs.

Activities: Outputs:
1.1 Use the LinkedIn Benchmarking Tool to analyze the value of your initiative
  • A method to track the impact of your LinkedIn investment
1.2 Review your organizational goals
  • Identify the problem that you are trying to solve with your LinkedIn presence
1.3 Identify critical positions
  • Focus your LinkedIn efforts on activities with the greatest organizational impact
1.4 Assess the organizational risks of using LinkedIn
  • An informed social media policy that mitigates the greatest risks of using LinkedIn for sourcing candidates
1.5 Draft a list of requirements
  • Criteria to inform your choice of LinkedIn subscriptions
1.6 Assess the kind of subscription that meets the needs of your organization
  • A decision about which subscription meets the needs of your organization

Module 2: Optimize Your LinkedIn Subscription to Ensure Quality Candidates Can Find You

The Purpose

  • Review best practices for building a LinkedIn profile.
  • Formulate key branding messages from your employee value proposition.

Key Benefits Achieved

  • Improve the visibility of your organization’s LinkedIn profiles.
  • Provide your hiring team with branding guidance for their activities on LinkedIn.

Activities: Outputs:
2.1 Develop an action plan to promote your brand on LinkedIn
  • Strategic guidance for your hiring team’s activities on LinkedIn
2.2 Coach your hiring team in best profile-building practices
  • A hiring team with an increased visibility on LinkedIn
2.3 Coach your hiring team to grow their connections strategically
  • A hiring team with a network that can meet organizational needs

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Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.

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