Evaluate & Optimize the Social Media Recruiting Plan
A data-driven sales approach is needed for success in the social world; evaluate current initiatives to ensure SMR practices are optimal.
Onsite Workshop
Without proper use of social media for recruiting, your organization may be:
- Using the incorrect sites for target candidates
- Failing to engage candidates by not treating them as customers
- Losing out on passive candidates to more social-media-savvy organizations
By using McLean & Company’s social media recruiting research, your organization will:
- Recruit from the desired candidate pool by fishing where the fish are
- Increase organization referrals and second-time applications
- Decrease average time-to-fill and recruitment costs
Module 1: Assess Current SMR Efforts
The Purpose
- Evaluate and understand current organizational efforts.
- Prioritize focus areas for SMR.
Key Benefits Achieved
- Current practices are understood and documented.
- Areas of focus are set based on SMR aspects.
| Activities: | Outputs: | |
|---|---|---|
| 1.1 | Populate the SMR Scorecard Tool to evaluate your current SMR efforts. |
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| 1.2 | Analyze the SMR Scorecard Tool results and prioritize areas of focus. |
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Module 2: Identify Objectives and Set Metrics
The Purpose
- Determine the program objectives.
- Create a baseline to measure results through benchmarks.
Key Benefits Achieved
- Organizational objectives are determined and a goal strategy is set.
- Project metrics are set.
| Activities: | Outputs: | |
|---|---|---|
| 2.1 | Establish high-level program objectives. |
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| 2.2 | Set benchmarks and take baseline measurements. |
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Module 3: Optimize SMR Channel Usage and Account Management
The Purpose
- Understand who and what your candidate pool is.
- Determine content mix and consistency of SMR profiles.
Key Benefits Achieved
- Determine which SMR sites and content your organization will continue with.
- Created a plan for content management.
| Activities: | Outputs: | |
|---|---|---|
| 3.1 | Identify your target candidate pool and determine which sites they frequent. |
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| 3.2 | Identify the content mix that will drive your social media activity. |
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| 3.3 | Create guidelines to ensure your SMR profiles are complete and consistent. |
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Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.
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