Evaluate & Optimize the Social Media Recruiting Plan

A data-driven sales approach is needed for success in the social world; evaluate current initiatives to ensure SMR practices are optimal.

Onsite Workshop

Without proper use of social media for recruiting, your organization may be:

  • Using the incorrect sites for target candidates
  • Failing to engage candidates by not treating them as customers
  • Losing out on passive candidates to more social-media-savvy organizations

By using McLean & Company’s social media recruiting research, your organization will:

  • Recruit from the desired candidate pool by fishing where the fish are
  • Increase organization referrals and second-time applications
  • Decrease average time-to-fill and recruitment costs

Module 1: Assess Current SMR Efforts

The Purpose

  • Evaluate and understand current organizational efforts.
  • Prioritize focus areas for SMR. 

Key Benefits Achieved

  • Current practices are understood and documented.
  • Areas of focus are set based on SMR aspects.

Activities: Outputs:
1.1 Populate the SMR Scorecard Tool to evaluate your current SMR efforts.
  • Assessed and documented current SMR practices
1.2 Analyze the SMR Scorecard Tool results and prioritize areas of focus.
  • Prioritized top areas of focus across the different aspects of SMR

Module 2: Identify Objectives and Set Metrics

The Purpose

  • Determine the program objectives.
  • Create a baseline to measure results through benchmarks. 

Key Benefits Achieved

  • Organizational objectives are determined and a goal strategy is set.
  • Project metrics are set.

Activities: Outputs:
2.1 Establish high-level program objectives.
  • Explored short- and long-term SMR objectives
2.2 Set benchmarks and take baseline measurements.
  • Set project metrics to optimize your SMR evaluation process

Module 3: Optimize SMR Channel Usage and Account Management

The Purpose

  • Understand who and what your candidate pool is.
  • Determine content mix and consistency of SMR profiles.

Key Benefits Achieved

  • Determine which SMR sites and content your organization will continue with.
  • Created a plan for content management.

Activities: Outputs:
3.1 Identify your target candidate pool and determine which sites they frequent.
  • Defined candidate pool(s)
3.2 Identify the content mix that will drive your social media activity.
  • Defined SMR content mix to support optimization of SMR channel usage
3.3 Create guidelines to ensure your SMR profiles are complete and consistent.
  • Ensured consistency and optimal account management across all channels

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