Harness the power of your employee voice on social media to reflect your most authentic organizational culture, build a strong employer brand, and attract top candidates.
Onsite Workshop
Not fully leveraging the employee voice on social media to effectively promote your employer brand will:
Leave organizations out of online conversations that are already happening – 50% of employees post messages, pictures, or videos about their employer on social media and 33% of them do so without any encouragement from their employer.
Limit organization’s reach – employees have 10x more social connections than a brand does and content shared by employees receives 8x more online engagement than content shared on corporate accounts.
Limit the effectiveness of the organization’s promotion of itself – word of mouth is the most effective form of marketing and socially engaged employees are 58% more likely to attract new talent than recruiters.
Promoting the employer brand with an employee ambassador program:
Provides organizations with valuable employee feedback, helping them address any gaps in their EVP.
Empowers employees and increases employee engagement – employees of socially engaged organizations are 27% more likely to feel optimistic about the future of their organization and are 20% more likely to stay with their organization.
Positively impacts the organization’s bottom line and socially engaged organizations decrease their cost per hire.
Module 1: Assess Your Current Social Media Landscape and Set Employee Ambassador Objectives
The Purpose
Understand how an employee ambassador program fits within your current social media landscape
Determine program objectives and set measures of success.
Key Benefits Achieved
Program objectives clearly identified and understood.
Metrics to measure efforts.
Activities:
Outputs:
1.1
Identify your target audience, their characteristics, and social media preferences.
Target audience outlined.
1.2
Assess your organization’s current social media landscape.
Social media audit completed.
1.3
Establish program objectives and set measures of success.
Employee ambassador program objectives and measures of success finalized.
Module 2: Build Your Employee Ambassador Program
The Purpose
To design and build an employee ambassador program specific to your organization.
Key Benefits Achieved
Outlined details of the employee ambassador program.
Activities:
Outputs:
2.1
Build your employee ambassador program.
Employee ambassador program plan
2.2
Determine your social media policy.
Social media policy
2.3
Create employee ambassador guidelines.
Employee ambassador guidelines
2.4
Develop a communication strategy.
Communication strategy
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Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.
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