Develop an Employee Ambassador Program
Harness the power of your employee voice on social media to reflect your most authentic organizational culture, build a strong employer brand, and attract top candidates.
Onsite Workshop
Not fully leveraging the employee voice on social media to effectively promote your employer brand will:
- Leave organizations out of online conversations that are already happening – 50% of employees post messages, pictures, or videos about their employer on social media and 33% of them do so without any encouragement from their employer.
- Limit organization’s reach – employees have 10x more social connections than a brand does and content shared by employees receives 8x more online engagement than content shared on corporate accounts.
- Limit the effectiveness of the organization’s promotion of itself – word of mouth is the most effective form of marketing and socially engaged employees are 58% more likely to attract new talent than recruiters.
Promoting the employer brand with an employee ambassador program:
- Provides organizations with valuable employee feedback, helping them address any gaps in their EVP.
- Empowers employees and increases employee engagement – employees of socially engaged organizations are 27% more likely to feel optimistic about the future of their organization and are 20% more likely to stay with their organization.
- Positively impacts the organization’s bottom line and socially engaged organizations decrease their cost per hire.
Module 1: Assess Your Current Social Media Landscape and Set Employee Ambassador Objectives
The Purpose
- Understand how an employee ambassador program fits within your current social media landscape
- Determine program objectives and set measures of success.
Key Benefits Achieved
- Program objectives clearly identified and understood.
- Metrics to measure efforts.
| Activities: | Outputs: | |
|---|---|---|
| 1.1 | Identify your target audience, their characteristics, and social media preferences. |
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| 1.2 | Assess your organization’s current social media landscape. |
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| 1.3 | Establish program objectives and set measures of success. |
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Module 2: Build Your Employee Ambassador Program
The Purpose
- To design and build an employee ambassador program specific to your organization.
Key Benefits Achieved
- Outlined details of the employee ambassador program.
| Activities: | Outputs: | |
|---|---|---|
| 2.1 | Build your employee ambassador program. |
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| 2.2 | Determine your social media policy. |
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| 2.3 | Create employee ambassador guidelines. |
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| 2.4 | Develop a communication strategy. |
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Book Your Workshop
Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.
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