Develop an Employee Ambassador Program
Harness the power of your employee voice on social media to reflect your most authentic organizational culture, build a strong employer brand, and attract top candidates.
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Not fully leveraging the employee voice on social media to effectively promote your employer brand will:
- Leave organizations out of online conversations that are already happening – 50% of employees post messages, pictures, or videos about their employer on social media and 33% of them do so without any encouragement from their employer.
- Limit organization’s reach – employees have 10x more social connections than a brand does and content shared by employees receives 8x more online engagement than content shared on corporate accounts.
- Limit the effectiveness of the organization’s promotion of itself – word of mouth is the most effective form of marketing and socially engaged employees are 58% more likely to attract new talent than recruiters.
Promoting the employer brand with an employee ambassador program:
- Provides organizations with valuable employee feedback, helping them address any gaps in their EVP.
- Empowers employees and increases employee engagement – employees of socially engaged organizations are 27% more likely to feel optimistic about the future of their organization and are 20% more likely to stay with their organization.
- Positively impacts the organization’s bottom line and socially engaged organizations decrease their cost per hire.
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Workshops are a great way to accelerate your project. Our highly skilled facilitators take you through key phases of your project and ensure your team has the guidance needed to complete your project successfully.
Book NowModule 1: Assess Your Current Social Media Landscape and Set Employee Ambassador Objectives
The Purpose
- Understand how an employee ambassador program fits within your current social media landscape
- Determine program objectives and set measures of success.
Key Benefits Achieved
- Program objectives clearly identified and understood.
- Metrics to measure efforts.
| Activities: | Outputs: | |
|---|---|---|
| 1.1 | Identify your target audience, their characteristics, and social media preferences. |
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| 1.2 | Assess your organization’s current social media landscape. |
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| 1.3 | Establish program objectives and set measures of success. |
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Module 2: Build Your Employee Ambassador Program
The Purpose
- To design and build an employee ambassador program specific to your organization.
Key Benefits Achieved
- Outlined details of the employee ambassador program.
| Activities: | Outputs: | |
|---|---|---|
| 2.1 | Build your employee ambassador program. |
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| 2.2 | Determine your social media policy. |
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| 2.3 | Create employee ambassador guidelines. |
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| 2.4 | Develop a communication strategy. |
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