Build an Employee Referral Program

A well-designed program will become one of your top sources of quality hires while also driving engagement, culture, and brand.

Onsite Workshop

Without planful design, referral programs may:

  • Not meet program goals due to deficient promotion, difficult process, and/or insufficient recognition.
  • Lead to a lack of new hire diversity and a homogeneous workforce.

Employee referral program benefits include:

  • Increase the talent pipeline and quality of hire.
  • Reduce time to fill and average cost of hire.
  • Reduce employee turnaround and improve employee satisfaction.

Module 1: Set Goals and Design the Program

The Purpose

  • Identify talent acquisition pain points and strategic talent goals the program will address.
  • Set program goals, metrics, and design criteria.
  • Align the program to culture and employer brand efforts, as well as D&I goals.
  • Set program eligibility and other parameters.
  • Determine program rewards and recognition.

Key Benefits Achieved

  • Identified talent acquisition pain points and strategic talent goals the program will address.
  • Set program goals, metrics, and design criteria.
  • Aligned the program to culture and employer brand efforts, as well as D&I goals.
  • Set program eligibility and other parameters.
  • Determined program rewards and recognition.

Activities: Outputs:
1.1 Identify TA pain points that the employee referral program will address.
  • TA pain points identified
1.2 Identify strategic talent goals the program should drive.
  • Strategic talent goals identified
1.3 Determine program goals, metrics, and design criteria.
  • Program goals, metrics, and design criteria determined
1.4 Determine culture, EVP, employer brand, and D&I alignment.
  • Culture, EVP, employer brand, and D&I alignment determined
1.5 Determine eligibility for the referral program.
  • Eligibility for the referral program determined
1.6 Determine eligibility for the referral bonus.
  • Eligibility for the referral bonus determined

Module 2: Integrate and Market the Program

The Purpose

  • Integrate the referral program into the talent acquisition process.
  • Create a policy or guidelines for the program.
  • Develop a marketing and communications plan.

Key Benefits Achieved

  • Integrated the referral program into the talent acquisition process.
  • Created a policy or guidelines for the program.
  • Developed a marketing and communications plan.

Activities: Outputs:
2.1 Define program rewards and recognition.
  • Program rewards and recognition defined
2.2 Integrate the employee referral process into the TA process.
  • Employee referral process integrated into TA process
2.3 Assign roles and responsibilities.
  • Roles and responsibilities assigned
2.4 Identify required resources.
  • Required resources identified
2.5 Develop a program marketing and communication action plan.
  • Program marketing and communication action plan developed

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