Build an Employee Referral Program

A well-designed program will become one of your top sources of quality hires while also driving engagement, culture, and brand.

Onsite Workshop

Without planful design, referral programs may:

Not meet program goals due to deficient promotion, difficult process, and/or insufficient recognition.
Lead to a lack of new hire diversity and a homogeneous workforce.

Employee referral program benefits include:

Increase the talent pipeline and quality of hire.
Reduce time to fill and average cost of hire.
Reduce employee turnaround and improve employee satisfaction.

The Purpose

Identify talent acquisition pain points and strategic talent goals the program will address.
Set program goals, metrics, and design criteria.
Align the program to culture and employer brand efforts, as well as D&I goals.
Set program eligibility and other parameters.
Determine program rewards and recognition.

Key Benefits Achieved

Identified talent acquisition pain points and strategic talent goals the program will address.
Set program goals, metrics, and design criteria.
Aligned the program to culture and employer brand efforts, as well as D&I goals.
Set program eligibility and other parameters.
Determined program rewards and recognition.

Activities:		Outputs:
1.1	Identify TA pain points that the employee referral program will address.	TA pain points identified
1.2	Identify strategic talent goals the program should drive.	Strategic talent goals identified
1.3	Determine program goals, metrics, and design criteria.	Program goals, metrics, and design criteria determined
1.4	Determine culture, EVP, employer brand, and D&I alignment.	Culture, EVP, employer brand, and D&I alignment determined
1.5	Determine eligibility for the referral program.	Eligibility for the referral program determined
1.6	Determine eligibility for the referral bonus.	Eligibility for the referral bonus determined

The Purpose

Integrate the referral program into the talent acquisition process.
Create a policy or guidelines for the program.
Develop a marketing and communications plan.

Key Benefits Achieved

Integrated the referral program into the talent acquisition process.
Created a policy or guidelines for the program.
Developed a marketing and communications plan.

Activities:		Outputs:
2.1	Define program rewards and recognition.	Program rewards and recognition defined
2.2	Integrate the employee referral process into the TA process.	Employee referral process integrated into TA process
2.3	Assign roles and responsibilities.	Roles and responsibilities assigned
2.4	Identify required resources.	Required resources identified
2.5	Develop a program marketing and communication action plan.	Program marketing and communication action plan developed

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