Build an Employee Referral Program
A well-designed program will become one of your top sources of quality hires while also driving engagement, culture, and brand.
Onsite Workshop
Without planful design, referral programs may:
- Not meet program goals due to deficient promotion, difficult process, and/or insufficient recognition.
- Lead to a lack of new hire diversity and a homogeneous workforce.
Employee referral program benefits include:
- Increase the talent pipeline and quality of hire.
- Reduce time to fill and average cost of hire.
- Reduce employee turnaround and improve employee satisfaction.
Module 1: Set Goals and Design the Program
The Purpose
- Identify talent acquisition pain points and strategic talent goals the program will address.
- Set program goals, metrics, and design criteria.
- Align the program to culture and employer brand efforts, as well as D&I goals.
- Set program eligibility and other parameters.
- Determine program rewards and recognition.
Key Benefits Achieved
- Identified talent acquisition pain points and strategic talent goals the program will address.
- Set program goals, metrics, and design criteria.
- Aligned the program to culture and employer brand efforts, as well as D&I goals.
- Set program eligibility and other parameters.
- Determined program rewards and recognition.
Activities: | Outputs: | |
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1.1 | Identify TA pain points that the employee referral program will address. |
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1.2 | Identify strategic talent goals the program should drive. |
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1.3 | Determine program goals, metrics, and design criteria. |
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1.4 | Determine culture, EVP, employer brand, and D&I alignment. |
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1.5 | Determine eligibility for the referral program. |
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1.6 | Determine eligibility for the referral bonus. |
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Module 2: Integrate and Market the Program
The Purpose
- Integrate the referral program into the talent acquisition process.
- Create a policy or guidelines for the program.
- Develop a marketing and communications plan.
Key Benefits Achieved
- Integrated the referral program into the talent acquisition process.
- Created a policy or guidelines for the program.
- Developed a marketing and communications plan.
Activities: | Outputs: | |
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2.1 | Define program rewards and recognition. |
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2.2 | Integrate the employee referral process into the TA process. |
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2.3 | Assign roles and responsibilities. |
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2.4 | Identify required resources. |
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2.5 | Develop a program marketing and communication action plan. |
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