Develop a Strong EVP to Attract Top Talent

Develop an accurate, aligned, and aspirational EVP to reinforce your talent management strategy and differentiate yourself from key competitors.

Onsite Workshop

Failing to own your employee value proposition (EVP) and employer brand presents several dangers:

  • Reduced retention.
  • Decreased productivity.
  • A poor market reputation.
  • Limited attraction of top talent.
  • Increased organizational costs.
  • A disengaged workforce.

An accurate and engaging EVP and employer brand will help:

  • Increase retention and lower turnover costs.
  • Increase the alignment of HR with the business.
  • Increase recruiting efficiency and lower recruitment costs.
  • Create a better fit between candidates, the position, and the organization.
  • Increase employee engagement, which positively affects the organization’s bottom line.
  • Recruit top talent.
  • Promote brand ambassadors inside and outside of the organization.
  • Support the overall talent management strategy.

Module 1: Clarify Project Goals and Develop an EVP

The Purpose

  • Collect data from key stakeholders to accurately describe the employee experience.
  • Develop an accurate and engaging employee value proposition (EVP).

Key Benefits Achieved

  • Project goals, success measures, and timeline established.
  • Unique features of the employee experience identified.
  • EVP is accurate and reflective of the employee experience.

Activities: Outputs:
1.1 Establish project goals and success measures for your EVP and employer brand.
  • EVP Goal Setting Worksheet
1.2 Create a timeline and key milestones for your EVP and employer brand project.
  • Defined timeline, milestones, and stakeholder involvement required
1.3 Facilitate a discussion with executives to capture their perceptions of the EVP.
  • Drafted EVP statement based on executive perceptions
1.4 Conduct cross-functional focus groups to gather additional data from employees.
  • Gauged employee reactions to the drafted EVP statement
1.5 Review the data collected from executives, the engagement survey, focus groups, and interviews.
  • Reviewed the data collected to revise the overarching EVP statement
1.6 Create your EVP positioning statement.
  • EVP Statement Worksheet
1.7 Conduct a competitor analysis to determine where your EVP’s competitive advantage is.
  • Completed competitor analysis to refine the EVP

Module 2: Assess Alignment Between Your EVP Statements and Your Organization

The Purpose

  • Validate the EVP with internal and external audiences.
  • Align HR policies and practices internally with the EVP.

Key Benefits Achieved

  • The EVP is validated with internal and external focus groups.
  • The EVP is consistent and aligned to HR policies and programs.

Activities: Outputs:
2.1 Validate your EVP statements using your internal focus group from the previous step.
  • Validated internal EVP criteria
2.2 Validate your EVP statements using external participants.
  • Validated external EVP criteria and finalized the EVP statement
2.3 Evaluate the alignment of your current HR policies and programs with the finalized EVP.
  • EVP Programs and Policies Assessment
2.4 Develop a prioritized remediation plan to address the identified inconsistencies.
  • Designed a prioritized remediation plan to address inconsistencies

Module 3: Create Promotional Strategies for Your EVP

The Purpose

  • Develop a targeted marketing plan to promote the EVP internally and externally.

Key Benefits Achieved

  • Internal and external marketing and communication strategies defined.

Activities: Outputs:
3.1 Map out your marketing timeline to promote success and increase your return on investment.
  • Formed marketing timeline with constraints considered
3.2 Revisit your internal marketing strategies to ensure there is active employee involvement.
  • Finalized the desired internal marketing strategies
3.3 Revisit your external marketing strategies to ensure you are differentiating yourself from competitors.
  • Finalized the desired external marketing strategies
3.4 Brainstorm communication messages and tactics.
  • EVP and Employer Brand Promotion Plan

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Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.

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