What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
- Role: C-Level
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Nov 2024
Love GA. It’s the best!
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Anita K.
- Role: C-Level
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2024
Measures any website analytic for free
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics is more user friendly and super easier to use and this has made our website perfomance to improve as we use the collected data to improve pages with the recommendations that the tool offer
What is your favorite aspect of this product?
Since day one, I have liked the user interface of the solution very clean and you can customize what you want to see first on the landing pages and what you would prefer to see least, secondly there are many ways to integrate the solution to any software or website by adding G-tags or HTML codes
What do you dislike most about this product?
It might be hard for beginners to understand how to use the solution or how to setup the solution for use, and also there sometimes when exporting data from Google analytics tends to be slower than usual.
What recommendations would you give to someone considering this product?
Yes, I would recommend the solution, because it is intruitve to use and user friendly
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Saurav S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2024
Best Free Tool For Your Web & App Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics provides us with user details that is end to end, like users demographic, page the user has visited or time spend on the website. All these data you get it for FREE on this tool. The tool comes with its own dashboard and reports where you can take data driven based on the numbers you see.
What is your favorite aspect of this product?
My best part about Google Analytics is that it comes its own certification courses where you learn about the best use and about different properties of the tool. Once you go through it then you realize how powerful the tool is.
What do you dislike most about this product?
Now one thing I dislike is that you can use maximum 2 filters at best which comparing the data on the tool, which was not the case in Universal Analytics.
What recommendations would you give to someone considering this product?
I would not recommend but I would say this is a must for any business which deals with its own website or App.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
