This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)
Amplitude Analytics Logo
Amplitude Analytics Logo
Amplitude

Amplitude Analytics

Composite Score
8.3 /10
CX Score
8.7 /10
Category
Amplitude Analytics
8.3 /10

What is Amplitude Analytics?

Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Amplitude Analytics won the following awards in the Website Analytics category

Filter By

Amplitude Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Amplitude Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

100 Plan to Renew

94 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amplitude Analytics?

0% Negative
7% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Respectful
  • Fair

Feature Ratings

Average 84

Paid Search Integration

91

Audience Segmentation

90

Search Engine Optimization

88

Customer Value Analysis

88

Audience Demographics

87

Data Visualization

86

Customer Journey Modelling

85

Social Media Analytics

83

Conversion Analysis

83

API Framework

81

Device and Browser Analytics

80

Vendor Capability Ratings

Average 85

Ease of Implementation

87

Product Strategy and Rate of Improvement

87

Business Value Created

87

Quality of Features

87

Breadth of Features

86

Ease of IT Administration

84

Vendor Support

84

Usability and Intuitiveness

84

Availability and Quality of Training

84

Ease of Data Integration

81

Ease of Customization

80

Amplitude Analytics Reviews

Daniel K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Report generation speed and ease of use

Likeliness to Recommend

8 /10

What differentiates Amplitude Analytics from other similar products?

It's different because Amplitude Analytics allows us to connect to many different sources and produce good graphs that are used for decision making as well as our website analytics as well as product analytics.

What is your favorite aspect of this product?

Adds added value helps us to understand the quantitative behavior of our users, also to understand which features of our application users use the most, allows us to create Charts, visual queries, workbooks, User Experience Analysis, has good generation speed reporting and is easy to use.

What do you dislike most about this product?

we would like it to be more customizable.

What recommendations would you give to someone considering this product?

Amplitude Analytics is a good way to track leads. It is very useful to identify falls, opportunities, losses and observe the customer journey.

Pros

  • Respectful
  • Client Friendly Policies
  • Altruistic
  • Over Delivered

Jose L.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2022

Comprehensive analysis at sales levels

Likeliness to Recommend

9 /10

What differentiates Amplitude Analytics from other similar products?

From our experience we can say Amplitude Analytics is one of the best analysis tools in the media industry for any type of company, with levels of analysis by accurate for profit, we are very confident in the definition of our audience and the analysis of the user path for conversions, is a very well qualified program for projects and their analysis.

What is your favorite aspect of this product?

Highlighting that in its system that has a good control panel, clearly shows the statuses for a specific date range and with simplicity to create graphs and dashboards. It also gives us visibility of everything that is happening on your website or application. It is worth noting its Free plan that is very helpful for users and / or small businesses that are starting in the field.

What do you dislike most about this product?

Some of its integration capabilities should be at the same pace of CRM systems with it would also be good to develop a tool for evaluation and recruitment of staff to see if this fit to fulfill the position or position assigned and facilitate navigation through the scorecard, but better experience of the subordinate.

What recommendations would you give to someone considering this product?

We recommend Amplitude Analytics because it is essential to develop well-organized behavioral analyses. As we also use it for our mobile and web applications to understand user behavior within each platform. With a good learning curve for this comprehensive program the insights that can be uncovered from it are endless. With exceptional tools for skilled analysts.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Caring
  • Respectful

Valarie N.

  • Role: Operations
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2022

A comprehensive solution for product analysis.

Likeliness to Recommend

9 /10

What differentiates Amplitude Analytics from other similar products?

The performance of the numerous versions in the tests (A/B testing) compared to the benchmark/control groups, which pages and flows our visitors generally leave, and how effectively they converted our users from page to page in our app and website. Where our traffic originates from (organic or sponsored traffic), the impact of advertorials/campaigns with real-time tracking, daily and monthly activity changes (users). Recognize the funnel drops in various flows, such as registration, help/support, and so forth. It's something we constantly do at Amplitude today, along with tracking user uptake on any new features.

What is your favorite aspect of this product?

Amplitude analytics products enable all levels of users to access and comprehend product information. It has a profusion of features such as funnels, pathfinder, and retention statistics, and it allows teams to acquire answers to a wide range of issues. It simplifies my job by allowing me to easily check different user pathways without having to generate complicated queries. I also find funnel analysis to be quite beneficial for determining conversion rates from one page to another.

What do you dislike most about this product?

One of the most significant disadvantages in our use case is that Amplitude does not save a 'real' device ID. When a user's data or storage is deleted, the device ID might be updated.

What recommendations would you give to someone considering this product?

I recommend purchasing product analysis software if you do not already have it. And Amplitude is the way to go; if you're already using one, compare its features to those of Amplitude. When we were considering our alternatives, Amplitude was the most obvious choice. It aids in determining how the different versions perform in tests when compared to the baseline/control groups, which pages and flows our users most frequently abandon, and how effectively they convert our users from page to page in our app and website.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Most Popular Amplitude Analytics Comparisons